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Business and Marketing Books
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| "The people who succeed are those with the strongest faith." James Ray | |
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"Massage Marketing" is really the only book that you will ever need. The author took a trip around the country and interviewed massage therapists to find out what made them successful. The answers are found in this book. In general, the most successful massage therapist was one who believed enough in themselves to do what it takes to build their practice. Filled with many simple steps for creating the successful practice. You can read an excerpt online.
Building
Your Ideal Private Practice: A Guide for Therapists and Other Healing
Professionals by Lynn Grodzki ISBN: 0393703312; 1st edition (April 15, 2000)
View sample pages online
This is written by a psychologist, but her principles apply to all healing
therapies. She coaches you through many exercises to find out what kinds
of clients you want to work with and what do you want in your practice.
Great for any stage of building a practice.
Business Mastery : A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful by Cherie Sohnen-Moe ISBN: 0962126543; 3rd edition (January 1998) Read an excerpt online and see table of contents. A massage therapists guide to setting up business and creating the practice that you want. Includes sections on business planning, starting a business, therapeutic relationships, marketing, and financial planning. Great for any stage in building a practice. There is a workbook available along with other articles etc. at http://www.sohnen-moe.com/
The
Educated Heart: Professional Guidelines for Massage Therapists, Bodyworkers
and Movement Teachers
by Nina M. McIntosh ISBN: 096741220X; Reprint edition (November 1, 1999)
Read an excerpt online and view table of contents. Finally a book that discusses
boundaries, therapeutic relationships, and using supervision, peer groups and
mentoring. I believe the future of the profession lies in forming a strong
support network. Nina shares her learning experiences with clarity and
insight.
Endless
Referrals: Network Your Everyday Contacts Into Sales, New & Updated
Edition by Bob Burg, Bob Berg
ISBN: 0070089973; 2nd edition (October 30, 1998) More of a sales book, but with
many great ideas on how to increase your business.
Guerrilla
Marketing: Secrets for Making Big Profits from Your Small Business by
Jay Conrad Levinson (Author)
ISBN: 0395906253; 3rd Rev&ex edition (October 21, 1998). All of the
Guerrilla series by Levinson are filled with handy ideas to supplement your
marketing plans.
Hands
Heal: Communication, Documentation, and Insurance Billing for Manual
Therapists by Diana L. Thompson ISBN:
0781726824; 2nd edition (January 15, 2002). Extensive information on SOAP
charting ( writing treatment notes for sessions). She emphasizes the fact
that in order for the medical (and others) professions to respect our work, they
need to know what we are doing. Writing detailed notes on our work will
further educate the public as to why massage is a valid health care modality.
Hiring
Independent Contractors: The Employers' Legal Guide
by Stephen, Attorney Fishman ISBN: 0873375769; (September 2000) Many
sample pages online! Everything you ever need to know about independent
contractors but were afraid to ask.
Marketing
Without Advertising (Marketing Without Advertising, 3rd Ed) by Michael
Phillips, Salli Rasberry ISBN: 0873376080; 3rd edition (April 2001)
Many sample pages online! Just what the title says! Marketing
is everything you do from what you say to clients, the grocery store clerk and
the postman.
Small
Time Operator: How to Start Your Own Business, Keep Your Books, Pay Your
Taxes, and Stay Out of Trouble (Small Time Operator, 25th Ed)
by Bernard B. Kamoroff ISBN: 0917510186; 25th edition (August 31, 2000) I
started off with an earlier edition, but he keeps updating the
information. The book is a basic primer for everything you need to set up
a business regarding bookkeeping, taxes and accounting.
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