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Basic Page Formatting.Whether you are building a website using Front Page or other editor or using the Sitebuildit! Templates, the basic format of pages should take into consideration your topic or niche. Part of the Sitebuildit! (SBI) Process includes something called “Brainstorming”. It is a piece of software that helps you determine what your key pages should be and what keywords they should focus on. (take the quick tour to see more about Brainstorm and other SBI features.) You can get some of the same information just using the Searchit! Tool but the “Brainstorm” function in SBI will analyze the data for you and search for words you should use to help attract attention from search engines based on the data on what people are searching for. Start by looking up massage therapy in the overture keyword selector tool with the Searchit tool. Then start brainstorming your keywords by researching other words related to massage, the type of massage you do, specific conditions that massage can provide a solution to such as fibromyalgia, tmj, headaches, tennis elbow, whiplash etc. Then look at the whole results page for other ideas on what words people are searching for – topics that apply to what you do. This is what you will be writing content about. Highly searched for keywords + quality content = better chances at getting the search engines to find you. You can also use the lateral keyword search tool in the searchit tool for more ideas and even venture over to the competition research and content research to give you more ideas.
Creating a list of keywords that are in demand will help you build content for your site. Start writing about what people are looking for. After you get your list of keywords, you start writing pages of content based on these keywords using a basic page format – this is based on the SBI way. SBI will guide you step by step along the way in creating pages that are search engine friendly and even track your results. The basic format for a page is as follows:
The following is a screen capture from an actual template page in SBI showing how to correctly name and apply keywords.
Basically what you are doing is telling the search engine you are there and what you are talking about – that you are in Seattle doing massage. So when you name your pages you will be naming them something like this: · seattle_ballard_massage.html · seattle_ballard_shiatsu.html · ballard_massage_therapy.html · seattle_fibromyalgia_therapy.html · seattle_heel_pain.html Keep building pages, finding new keywords and developing new content. You will probably need about 50-70 pages to be successful with the search engines and attracting new clients. That may seem like a lot of time and energy, but once it is done you can just add a page or two a month or more if you want even more clients. I suggest starting with setting up 20 pages right away hopefully in the first month and then adding to it over the next few months. You can track your results and make changes as you go. Developing a list of keywords is covered more extensively in the free Service Sellers Master Class. and the brainstorm function really covers all angles of keywords and how to make pages based on keywords that are most profitable. You can also do this without SBI brainstorm by looking at your website statistics and going through the daily lists of keywords that people found your website through.
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