Whether you are building a website using
Front Page or other editor or using the Sitebuildit! Templates, the basic format
of pages should take into consideration your
topic or niche. Part of the Sitebuildit! (SBI) Process includes something called “Brainstorming”. It is a
piece of software that helps you determine what your key pages should be and
what keywords they should focus on. (take the
quick tour to see
more about Brainstorm and other SBI features.)
You can get some of the same information just using the
Searchit! Tool but the “Brainstorm” function in SBI will analyze the data
for you and search for words you should use to help attract attention from
search engines based on the data on what people are searching for. Start by
looking up massage therapy in the overture keyword selector tool with the
Searchit tool. Then start brainstorming your keywords by researching other
words related to massage, the type of massage you do, specific conditions that
massage can provide a solution to such as fibromyalgia, tmj, headaches, tennis
elbow, whiplash etc. Then look at the whole results page for other ideas on
what words people are searching for – topics that apply to what you do. This is
what you will be writing content about. Highly searched for keywords + quality
content = better chances at getting the search engines to find you. You can
also use the lateral keyword search tool in the searchit tool for more ideas and
even venture over to the competition research and content research to give you
more ideas.
Creating a list of keywords that are in
demand will help you build content for your site. Start writing about what
people are looking for.
After you get your list of keywords, you
start writing pages of content based on these keywords using a basic page format
– this is based on the SBI way. SBI will guide you step by step along the way
in creating pages that are search engine friendly and even track your results.
The basic format for a page is as
follows:
-
The file name of the page should
include your main keyword that focuses on the topic you are writing about.
The file name is the name of the page and the words will show up after your
domain name like this :
http://www.massagetherapycareers.com/massage_schools.html - massage_schools will be the name of the file. More specifically for a massage
business it would be using your main keywords as much as possible – like I
did for my clinic website
http://www.massageseattle.net/sports-massage.html . The file name
hers is sports-massage.html
-
The page title should be the same
as the name of the file – with the same words exactly as they are laid
out. The page title will show in the top of the browser bar when someone
is viewing the page. Whatever program you are doing, you will have to
figure out how it puts the title in – it is usually easy to do. It is just
that every program is different.
-
Your keywords list should restate
the name of the file first and then add additional keywords that apply to
the page and website.
-
The description of the page will
also start with the name of the file and can be more in the form of a
sentence. The description will be caught by some search engines in the
results.
-
The headline of the page should
also be the same as the file name of the page. Create a headline that is
larger in text and uses the headline format (which is different depending on
what program you use.)
-
The first line of the text should
include the file name in the page and the same keyword should be used a few
times throughout the body of the page.
-
To further attract search engines,
consider using an alt tag for photos or graphics that also have the same
keyword name. Name your photos – seattlemassage.gif or whatever.
-
You can also include in the body of
the page, a link to another page using the same file name.
The following
is a screen capture from an actual template page in SBI showing how to correctly
name and apply keywords.
Basically
what you are doing is telling the search engine you are there and what you are
talking about – that you are in Seattle doing massage.
So when you
name your pages you will be naming them something like this:
·
seattle_ballard_massage.html
·
seattle_ballard_shiatsu.html
·
ballard_massage_therapy.html
·
seattle_fibromyalgia_therapy.html
·
seattle_heel_pain.html
Keep building pages, finding new
keywords and developing new content. You will probably need about 50-70 pages
to be successful with the search engines and attracting new clients. That may
seem like a lot of time and energy, but once it is done you can just add a page
or two a month or more if you want even more clients. I suggest starting with
setting up 20 pages right away hopefully in the first month and then adding to
it over the next few months. You can track your results and make changes as you
go.
Developing a list of keywords is covered
more extensively in the free
Service Sellers Master Class. and the brainstorm function really
covers all angles of keywords and how to make pages based on keywords that are
most profitable. You can also do this without SBI brainstorm by looking at
your website statistics and going through the daily lists of keywords that
people found your website through.
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