The Benefits of Massage
I am so sick of hearing the benefits of massage. You know the standard
things they taught in basic massage school:
- Increases circulation
- Decreases stress
-
Relaxes, rejuvenates
- relieves muscle spasm
- reduces blood pressure
- increases athletic performance
- improves posture
- reduces inflammation
- enhances well being
- slows heart rate, respiration and heart rate
- reduces the recovery time after workouts
- reduces the recovery time of injuries
- relieves pain
- strengthens the immune system
- increases mobility and range of motion
People don't really care!!! What they care about what will it do
for them!! People will seek massage when they have a problem, injury
or want to take better care of themselves. How exactly are you going to do
that? What solution do your provide for these individuals?
People are seeking information. They want to be able to trust
you. Each person needs something different to happen in order to feel that
trust.
Knowing what it is that you do will
be the key to getting clients in the door. Knowing how
to talk about what you do is also part of marketing successfully.
I have told this story elsewhere in this website but it is worth
repeating. I used to have my office at a health club and I would see this
guy going out running everyday. He would stop and chat and talk about how
he "should" come and get a massage, yet he never would commit. I
finally just said to him "It will make you run faster." He
became a regular client!
What solution do you provide? The answer
is probably not what you think. A great manual to help you get in touch
with what solution you provide is the Service
Sellers Master Class that is free from www.sitesell.com
Once you figure out this key element, you will be
using it in all of your marketing efforts.
