Massage Business: Creating a Picture of Your Ideal Client

Creating a Picture of Your Ideal Client

If you are just starting out it may be difficult to know just what your "ideal client" looks like. One way to get around this is to start listing the things you know you don't want:

I don't want to work with people who are always late or don't show up for their appointments.

I don't want to work with people who always are wanting a discount.

Once you get a picture of what you don't want, seeing who your ideal client is will become clearer.

My ideal client respects my time.

My ideal client understands the value of my work and pays full price.

My ideal client schedules their appointments ahead of time.

My ideal client pays me full price for missed appointments.

My ideal client refers friends, co-workers and family members to me regularly.

You can also add demographics and special populations into the picture of your ideal client.

Lives or works within walking distance of the office

Play sports or exercise regularly

pregnant women, infants, children, elderly

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