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Marketing your Massage PracticeMarketing is defined as anything and everything that you do on a daily basis to attract potential clients. The end goal is to get the person to make an appointment with you and become a regular customer. The word marketing may bring to mind hard sell tactics that are often seen at used car dealers and the two should not be confused. Marketing includes promotion, education, advertising, education, service, and did I mention education? Education is more than just telling someone something. The word education means to "draw forth" (read more). A massage practice is a service business. Marketing a service business is much different than marketing a product. Our service is also very unique. What other service requires that the client take their clothes off and allow another to touch them? Because of this, marketing a massage practice is really different from standard marketing programs that work to create a "hook" to get people to buy. Building a service business involves creating trust and respect. It is all about the relationship that you develop with the client. Knowing yourself and what you do is really essential to building a practice. Communicating to your potential clients about who you are and what you do and what massage can do is what marketing a massage practice is all about. Marketing is an ongoing process and is a constant learning process. So you can read some of the following pages on marketing to help you get started. Be sure to check out the resources page and invest in a website that works. See also: Setting up your massage business
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