Nov 06
23
10 Easy things to do to make a Website that works
1. Choose a domain name that says where you are and what you do.
Massageseattle.net, merryville-massage.com.
Use hypens to get the name you want.
2. Have your name, address and phone number on every page.
3. When creating pages use file names that say massage in your town.
Like massageseattle.net/seattle-massage-services.html (seattle-massage-services.html is the file name.
4. Use the keyword tags using the name of the file name exactly like it is. (keywords can have additional words but the file name must be the same keyword.
5. The description tags must be something that attracts people as it is often is what the search engines will list in the results.
6. The headline of the page must be the same as the file name (and the first keyword and the description)
7. Use the file name again through out the page and make the word into a link to another page on your site that may explain that concept further.
8. Submit your site to the free directories to get back links to your site.
9. Submit your site to the search engines. Submit each page everytime you make updates to it, but don’t submit it more than once a day to Msn.
Google
Read all you can about Search Engines and how they work at searchenginewatch.com
10. Write Content, Content and more content. You will need 40 pages or more. Write a separate page on every service you offer thoroughly explaining each service and what massage does. Write about how the body work and how massage works. Write about your philosophy on healing and health. Write about all the conditions that you work with and what you know about them. Write about the things that you basically tell someone on the phone when they call asking about what massage can do for them.
The purpose of writing so much content is to attract the search engines and to build trust with your readers. They aren’t looking for you they are looking for a solution to their problem.
Read these free ebooks from Sitebuildit! To learn about writing for a website.
Make Your Site Sell Make Your Content Presell
The Netwriting Masters Course     The Service Sellers Master Class
You can try to do all of the above yourself or let Sitebuildit do it for you. First it will help you brainstorm the best name for your site using statistics and keywords to determine what the best keywords are for your business. The SBI package comes with a page builder that helps you build each page and then analyzes each page and tells you what to do to improve your search engine rankings. It will also tell you the rankings each page has in the search engines and will tell you what search engines found you using what keywords so you can build more effective pages using keywords.
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