July 2006

Monthly Archive

Creating a Second Income

Posted by Julie Onofrio on 31 Jul 2006 | Tagged as: Building Your Practice, Starting Your Practice, Websites for Massage therapists

The easiest and best way to create a second income is by creating a website that promotes affiliate programs. These are programs offered by other business that pay you for referring people to buy their products. The most common is amazon.com who really started the whole idea or they were one of the firsts to offer such a program.

The way to really make the most using these programs takes some time and planning, but once you get everything set up, the money just continues to come in with only minor updates or you can continue to increase your income by adding more products etc.

The main thing to think about is choosing programs that you use yourself and know about thoroughly otherwise you will have angry readers if they purchased something that wasn’t reliable or had bad customer service.

The other ‘trick’ to making money using these programs is learning to talk about them in a way that is more personal and don’t try to push them on people. People know when they are being sold to and usually resist.

I try to do this with my website hosting package that I promote - Sitebuildit! I have written a few different sections on it and am testing to see what works the best. My Creating a Website that works has generated a lot of interest.

There is also a free manual that I recommend to people who are thinking about a website and thinking about making money through affiliate programs - it’s the Affiliate Masters Manual from Sitesell.com. In this invaluable resource, you can learn how to set up a website for the main purpose of selling other companies products.

Right now I am making a few thousand a month on affiliate programs, Google ads and selling my own products - not bad for a novice. But the thing is it keeps building so it keeps me working on it and learning. I hope to be able to live on my income from websites in a few years and then retire on it in a few more later …

Popularity: 1% [?]

Planning

Posted by Julie Onofrio on 30 Jul 2006 | Tagged as: Building Your Practice, Starting Your Practice

Whether you are just in the stages of exploring a massage career or have already graduated from massage school, the key to your success lies in planning what you are going to do.

For the most part you won’t really know what you want to be doing, but part of the plan is to just start taking steps so all the steps can come together to lead you to where you want to and are supposed to be.

Planning for massage school, you need to start thinking about whether or not this is for you. Start reading everything you can, get as many massages as you can and talk to massage therapists in your neighborhood, start talking to people at the schools, take a weekend massage class or a longer 6 week class to get your feet wet and see if you really would like it.

If you are planning your career, start taking steps to find out where you want to be working on and on who. Start writing a business plan or start creating a website using Sitebuildit! which has all the tools for brainstorming and researching your niche or service and it will also be like implementing a business plan.

But remember a plan is just something to get you started. It isn’t written in stone and things change along the way. You often will discover new information that changes your plan and outlook for where you want to go.

But as with anything, you just need to start taking steps. Taking small steps builds your self confidence and helps you in making an even bigger plan and achieving or accomplishing that plan. As you get better at taking responsibility for yourself, your career choices and business, you will be a stronger person which will also allow you to be more vulnerable. It is in the vulnerability that you will find more strength.

Popularity: 1% [?]

Peer Supervision Groups

Posted by Julie Onofrio on 29 Jul 2006 | Tagged as: Peer Supervision, Recommended Reading, The Code of the Caretaker

I just took a look at the latest version of the book “Massage Therapy - A career at your fingertips” by Martin Ashley and was shocked to read his comments on peer supervision.

He says in his book “If you are doing relaxation massage, you probably don’t need supervision. If you are doing medical massage, you likewise probably don’t need supervision. However, if you are regularly working with survivors of abuse, or touch trauma, supervision may be an important part of your professional life.”

He may be talking about the other kind of supervision where someone tells you what to do…it really isn’t clear if he understands the concept of peer supervision and peer supervision groups.

Peer Supervision is an absolute necessity for every massage professional no matter what kind of technique or discipline you are practicing. The process of peer supervision allows space for you to be listened to so that you don’t have to take that into your practice. When you feel listened to, you are able to work more effectively as a massage therapist and provide a safe environment for your client to heal.

I really think that peers supervision could replace the supposed need for licensing and legislation of massage. The purpose of much legislation is to protect the public.

In the book Supervision in the Helping Professions, they site a document by the British Association for counseling that states: “The primary purpose of supervision is to protect the best interests of the client”.

This is only the beginning of what supervision can really do.

Think about starting your own peer supervision group and see how far it can propel your practice!

(for more on starting your own peer supervsion group )

Popularity: 1% [?]

Compassion Index

Posted by Julie Onofrio on 26 Jul 2006 | Tagged as: Peer Supervision, The Code of the Caretaker

When I first saw this commercial for Cortiva’s compassion test I though oh no…here they go again trying to get people to become massage therapists to go to their school because they want to help…

But the test is a nice mixture of helping others and how do you take care of yourself. This is refreshing to see in the massage profession.

Most schools just play on your idea that you want to help others. There is a deep hidden side to helping that usually ends up with a burned out massage therapists. I try to talk about it alot here and at my writings at www.thebodyworker.com. and www.massagetherapycareers.com. (The call to help, )The code of the caretaker, Continue Reading »

Popularity: 1% [?]

Google Adsense

Posted by Julie Onofrio on 25 Jul 2006 | Tagged as: Websites for Massage therapists

One of the ways to make additional income from a website is to have a website that delivers high quality content for a specific niche and place google adsense ads on the website.

I was so amazed when I started this program. I had been hearing about it for awhile but didn’t think it could ever work because I never click on ads - who clicks on ads?

Well after trying them on my top 25 pages of my website www.thebodyworker.com - hmmm. People are clicking on ads. Hmmm. If I put the ads on all 500 of my pages how much would I make? Well it’s enough to cut my massage practice back to 3 days a week so I can write more.

The whole idea is to create a niche on a specific topic that has a high interest and the Google ads will be targeted towards the keywords that you use on the page. There is a good chance that people who are reading your information will be interested in the ads and click.

I don’t recommend putting adsense ads on your service related pages as that is just attracting your competitions ads and people won’t be paying attention to your service.

It’s better to create a specific topic for the google adsense to work best. My site www.massagetherapycareers.com is a tighter niche and built with specific software (Sitebuildit!) that guides you toward creating a content driven site. than my www.thebodyworker.com and gets a higher click through rate because of this. My site www.thebodyworker.com has just got so many various topics and it pulls so many non- massage therapists with my anatomy pages being viewed the most by people.

Popularity: 1% [?]

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