This blog and website are written by me – Julie Onofrio. I am a massage therapist and have been one since 1987. I went to massage school after working in the photography profession for about 12 years where everyone needed everything yesterday. The bulk of my training is in Zentherapy an offshoot of structural integration. I no longer do 10 session work but the principles I learned and the methods of working on triggerpoints have shaped my massage practice into one where I work with hard to change problems that most doctors don’t know what to do with.
In 1999, facing some minor health challenges and feeling burned out from working as a massage therapist, I started this website to start writing about everything that I learned in massage school. At the time it was strictly a hobby and mostly therapy for myself as it was a constant reminder of why I choose the massage profession.
In about 2000 or so I read an Ebook by Ken Evoy called “Make Your Site Sell” which you can now read for free and even though it is a little outdated you can get a basic understanding of what is involved in creating an online business. I continued creating this site based on his principles of Content, Traffic, Presell, Monetize which means simply write lots of high quality content on a specific topic to build your traffic. This in turn creates trust with your readers enough to keep them coming back and to make your most wanted response – what ever that may be….to buy an ebook, click on an ad, buy other products or call to make an appointment for a massage.
In about 2002, I started my other site www.massagetherapycareers.com. After being in the profession for about 15 years, I had seen many massage therapists come and go and I also saw how much people struggled in this profession. They didn’t seem to mention that in massage school or anywhere else so I wrote my first edition of the “Massage Therapy Career Guide – The truth about becoming a massage therapist”. I started selling ebooks within about 2 months. Not enough to quit doing massage but enough to pay for the site and a few nice dinners out. It kept me going enough until about 2004 when I finally decided to try Google Adsense’s program. Adsense is a program where you can put ads on your site and when people click on them you get paid.
How much? Enough that I was able to stop doing massage a few days a week to stay home and work. It did take about a year to get to that level and now it continually increases as I build more sites and content.
I took the first ebook and made it into more pages on the website. I now just redid the ebook and am selling it again this time enough to pay my office rent each month!
It has now grown to over 1000 pages of website and 2 years of blogging.
I am now helping others to do the same when they use Site Build it! Actually it is all laid out very simply in their complete action guide and extensive online library and forums. It isn’t just about making a website. It i
s about creating an online business and a different way of life.
There is a lot to read here so take your time, visit often and contact me with any questions, comments or feedback!
To your Success!
Julie Onofrio, LMP
www.thebodyworker.com
www.massage-career-guides.com
www.workless-playmore.com
www.citychickens.com
Comments or questions are welcome.
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That sounds like exactly what is needed.
I too actually feel like a ‘lone barker’ on this issue. People I think are just concerned about making a living and not stepping up to help make changes and that is ok too.
What are your ideas? Contact me through my site if want more info.
Julie
I am enterested in more information please leave an e-mail and or contact infor i am currently in ILLinois and would like to have some additional information on your web-site any body that has been in the business for as long as you have has aquired information that is extremely valuable, thank you Maggie Hamblin I may be relocatiing back to the Seattle area where i am originally from so i may also need information on making a transition to the state of Washington with getting proper licences for that state also on if hr can be transferred etc. thanks again, hope your holiday season was a good one.
I am not sure what you are looking for… You can read the sites http://www.thebodyworker.com and http://www.massagecareerguides.com for free. Contact the WA State Board of Massage if you are thinking of relocating.
Julie
Hey Julie,
I am a licensed MT in Ohio since ‘95. I would like to provide similar input to the good students who are about to enter the world of massage here in Ohio, as well as the newbie beginners.
I do not know if I have the savvy to carry it as effectively as you seem to be with your info and impact. And I am not sure what my question is for you. But I have some ideas that I think are on target – from where I see the issue. My biggest concern about the massage therapy profession is the inconsistency of training – which does include the many parameters as your ebook mentions. My interest is in developing those areas of skill that are glossed over by the local schools (because their missions are to pump out kids so they can “pass” their licensure exam) – this includes touch, working with the naked form, ego, mechanics that means more than posturing, and stretching. Moreso, my focus is on health care of the practitioner.
I sometimes think I am a lone barker with ideas of how to that could easily be perceived as a whiner in the wind. However, I really rather want to take the approach of being the professional who can offer more motivating incites, resources and progressive stepping stones to practitioners.
So, I hope to be effective here in the Mid-West, as it seems you are in the Pacific West – but with a respect to what you are doing as well.
Any suggestions and comments – muchos thanks.
Respectfully,
Renee
I don’t think that massage therapists don’t care to post, I just think, they need to know why, they should post and how it can help us all, to achieve success, in our massage industry.
Keep up the great work!!