Attracting Perfect Customers
The book “Attracting Perfect Customers: The Power of Strategic Synchronicity” by Stacey Hall and Jan Brogniez talks about the “Law of Attraction” and how creating a profile of your “perfect customer” can help you in building your business.
The idea is that the clearer you get about who you want to be working with, the easier it is to attract that person to your practice. Once you know who you want to work with, you can focus on attracting that person and the more you stick to your picture of a perfect customer (which also is just a statement about what you need), the greater your chance of being successful. You will be working with clients who are a perfect fit for your business which usually means someone who respects you, is loyal and refers all of their friends.
Their program begins with creating a mission statement that reflects your values and intent and your reason for creating such a business.
Many of us as massage therapists have this idea that everyone is our perfect customer and we think we have to work on everyone that calls or comes in the door or else they will go to our competition. I know this is difficult to comprehend when you have to pay the bills.
The book describes a perfect customer:
- Is this person the perfect customer because he or she shows you respect and values your time?
- Does this person come to you with realistic expectations?
- Do they appreciate your efforts happily paying for your services and referring others to your company?
- Does working with this person make you feel needed, appreciated, respected and understood?
- Do they reconnect you with the passion and purpose that puts joy in your work-the very reason why you began doing massage in the first place?
The Science of Getting Rich Practical Geniuses course talks about the same thing calling it a clear mental image. Getting to a clear mental image requires that you start becoming aware of what you want which may include learning about what you don’t want. It involves becoming aware of the thoughts you are having that create the bad feelings you get when your business is slower than what you want or when you think that to be successful you must be always struggling. Working through these thoughts and habits is not an easy process. The Practical Geniuses course is a great way to learn about those thoughts that are keeping you stuck and limiting your success and turning away or not even attracting your perfect customer. (The thing I really like about this is that it is a short 30 day process that you can take at your own pace. You can choose what you pay for the course and there is also a great support system in the forums.)
I aso have some information on the website about this topic. I wrote it a few years ago and called it “Truth Marketing“. It is bascially saying the same thing- build a business based on your values and stick to them and your chances of success increase greatly.
Leave a Reply