Sales process vs caring for massage therapists

I was thinking today about the process of promoting one’s self to the process of building relationships and it suddenly hit me that the two are quite similar.  I don’t quite have all the connections but bear with me and let me know what you think about selling and building relationships.
I was reading some general [...]

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The history of massage

I love reading about the history of massage. One of my most popular pages on my website is on the history of massage.  The definitive author and expert on massage is of course the late Robert Calvert.   His book The History of Massage: An Illustrated Survey from around the World
puts our profession into perspective.   I also [...]

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Screening Massage Insurance Clients

Screening massage insurance clients can help you to provide better service and get paid more quickly when you bill insurance companies for massage services.   Part of the screening questions will have to come from your boundaries that you set up around taking clients that have insurance.   It is a process to learn what works best [...]

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Defining Massage Therapy and Bodywork

Defining massage therapy is a big challenge for the massage profession.   Each state already defines it for themselves.  I started a list of these definitions of massage a long time ago and I am sure some have now changed and new ones were added by states who just initiated massage licensing.
There is also a [...]

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Ideal Massage Client

Who is your ideal massage client?
The first step in marketing your massage business is finding out just who your ideal massage client is.  Most massage therapist start out just thinking that they will work on everyone and anyone who calls or shows up on their table.  In some ways you might actually have to work [...]

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