Building Your Ideal Practice

May 24, 2007 Julie Onofrio Peer Supervision, Start Your Massage Business

As much as I talk about websites, there is only so much they can really do. If you have been following the blog or my other writings, you may have heard me say how much I hate billing insurance companies and working with them and I have been wanting to get back to a total cash practice.

I have two websites for my clinic. One my Sitebuilit! Site -www.massageseattle.net and the other my test site for massagelaunch.com – www.citycentermassage.com. I started getting a few calls from my citycentermassage.com site a few months ago but they never turned into appointments for some reason or another. I think I had 2 clients from that and one was someone traveling through Seattle and one was a person who only gets a massage 1x a year or so – still not my ideal clients. Part of the problem was that I was still taking the insurance clients because I was fearful of not being able to make a living and pay the bills. I finally just couldn’t take the insurance stuff anymore and I just went cold turkey – well almost. I talked to all of my insurance clients and basically sent them away for various reasons. I now am only taking insurance from one company who pays the most – almost $100 per hour.
I cleared my schedule up and made room for new clients and what do you think happens? My website finally started working for me. I have gotten 2 new cash clients from both of the sites in the last 2 weeks.
I didn’t do anything different and I haven’t even really been adding any content (which is the Sitebuildit ! way.) or doing any advertising or anything.
It is really all about creating the intention and walking the talk- following through with your intentions.
I also had some really amazing coincidental things happen this week. One of them being I was thinking of this exercise/weight lifting book that I used to have a very long time ago- probably 12-15 years ago. I hadn’t thought about it in ages and didn’t think I even had it anymore. I did a quick check of all my shelves and couldn’t find it. Today I go into the office and it is sitting on my desk with a note from one of my office mates telling me that so and so (her client) returned the book! I don’t even remember even loaning it out or anything let alone to this other persons client. Anyways – amazing things do happen when you start to get in sync – when your thoughts and actions are in alignment which is what the law of attraction is all about. I just started a site on that a few months ago and while it is still in it’s very early stages here it is www.learn-the-law-of-attraction-secret.com