Can you say “I’m sorry. I am booked for 3 months”?
The easiest and most efficient way to market your massage business is with a Sitebuildit! (SBI) Website.
I know I have been talking about this for awhile. It takes awhile to really understand what the process of creating a website that works is all about. The first is just that- it is a process. The SBI process is one that takes you from just the thought of having a website to being able to say “I am sorry. I am not taking new clients right now. I am booked for 3 months.”
What the whole process is about is that it really makes you start thinking about just what it is that you are doing and who is your ideal client. So many massage therapists enter the business thinking that they just want everyone as their client. While this may seem like the best answer - you won’t really know who to market to since you can’t market to everyone.
Creating a SBI website is a process that will take about 1-3 months to start getting traffic and within the year you should be getting more clients.
A massage business is a service business and it is one of the many specialties of SBI. They teach you how to come up with your most valuable selling proposition, how to choose a domain name that reflects what solution you provide and helps you to get the traffic you need to get all the clients you will ever need.
With a website you are able to write about yourself and what you do which is what most massage therapists need to learn about. Many don’t want to step out of their comfort zone and market themselves. A website makes it easy to inform your readers just what it is that you do. It helps build trust so that you get the appointment from that repeat client - your ideal client.
The key is in building content. It is nothing more than just writing about everything you already talk to clients about on an everyday basis! If you follow the SBI process that you can find in the action guide you will soon be saying.
“I am sorry. I am not taking new clients. I am booked for 3 months.”
and then when you tell them they will have to wait until then - most of them will because they will perceive you as being the expert in massage!
If you have any questions or are hesitating about this just let me know.
I also am available to be your SBI coach.
February 24th, 2007 at 5:33 pm
Getting a regular massage website is one thing.
Getting an SBI site and building it from the ground up could be the most important market decision you make in your massage career.
Yeah, it’s some work on your part, but get it going and there’s a chance you’ll be making some cash without using your hands each day-long term!
That’s reason enough to sign up.
And compared to the cost of a professionally designed site, it’s a downright bargin!