Archive for News

Blogging about massage

Last week I was sent an email announcing that my blog on my other site www.thebodyworker.com had just been put on a list of the top 50 blogs in the massage profession and they wanted be to put a banner on my site saying so.  To me that is just spammy really.  Giving an award to a site just so that they will put a banner on their site with a link to that site when the site is not looking like a quality site just hits me the wrong way. The other thing is that there wasn’t much info on the site really and there also wasn’t any info about who the creator or authors were.  They were also missing most of the blogs that I think are worth while in the massage profession. I sent an email back asking and got a reply from a guy who said he was the owner of the blog and that there were a few freelance writers some who were massage therapists and some who were not who were going to be writers for the blog.

To me what makes for a good blog is first off you can find it easily!  Most are actually not found easily.  The second thing is that it is updated regularly – like once or more a week or better yet every day.   The content of the blog is also important.  I hate hearing about what people had for dinner and other use less information.  It has to be informative and worth my time.

Some of the most important blogs to follow are:

Laura Allens – Massagepundit.com at Massage Magazine and her own personal blog  www.lauraallenlmt.com

Felica Browns -www.spalutions.com blog about massage and spa business.

The Massage Body of Knowledge blog – a must read to keep up to date with what is going on in the creation of the BOK for the massage profession.

and of course mine here at www.thebodyworker.com and my new one at www.massagepracticebuilder.com

Massage Practice Builder

Massage Practice Builder (www.massagepracticebuilder.com ) is one of my other sites which I just recently revived.  I had let it go for awhile and took it down for a year or so as I was focusing on the rebuilding of another site.   I had that site up in about 2002 and it was one of the first membership sites in the massage profession helping massage therapists to build their practice.   I have now found better software to continue on with it and am doing so!

The basis of the program will start with a Summer Boot Camp of sorts that will give people a really inexpensive opportunity to join the community and learn how to build your business just using online resources like webstites and social networking along with how to create and implement a plan to build a referral network for your massage business.

These two things really can be all a massage therapist needs to be successful in starting and running a massage business.  But even with that people still run into challenges which is why the two other steps – creating a strong ethical business framework and getting regular support in the form of supervision or participating in a peer supervision group are essential.

So join me for the next 4 months of summer and get your plan in action!  You can learn more at www.massagepracticebuilder.com !

To the Massage Researchers

One of the problems I see from attending the research conference and thinking about research is that there seems to be more than just a vocabulary problem in understanding research and using it to create evidence based practices and to use research to get and keep clients.

Whitney Lowe touched on it in his closing keynote address. The big thing is motivation – what is in it for me (the intuitive, caring, empathetic, massage therapist?) What is in it for my clients?  How will it make their lives better or make me a better massage therapist?   After attending the conference and seeing many great research studies (half of which I don’t know what they were talking about) I am not going to be changing anything in the way I do massage or talk to people about massage in my efforts to get and keep clients.  Whitney also talked about his passion for taking research and trying to implement it into his practice. It did make me want to learn more about that as his passion is really contagious!

To me I don’t have any interest in doing that.  I have been doing massage full time for 23 years and like what I am doing and it seems to work fine for most people.

The biggest question that I have for researchers is SO WHAT?  Why do I need proof that massage works for back pain or reduces anxiety?  I already know that and see the evidence in my practice everyday.   I also use this question when working with massage therapists who are trying to explain what it is that they do -the so called benefits of massage.  Clients don’t care about the benefits of massage which are usually nicely listed on their websites – reduces inflammation, increases circulation. (Tracy Walton also once said that the benefits of massage are not really scientifically proven to be valid!  You also can’t say that things are proven because one or two or even 20 studies doesn’t make it so!)

The whole time during the conference I kept thinking of a really good book I am reading for the second time “Made to Stick” by Dan Heath.  He talks about something he calls the Made to Stick: Why Some Ideas Survive and Others Die
- you forget that you used to know nothing about something and all the knowledge that you have gained makes you sound so smart but it doesn’t help you connect with others and ‘make your idea stick’.  Once you know something it is hard to imagine what it was like before you didn’t know.  Sharing knowledge is difficult and nearly impossible when you are not able to put yourself in the listeners shoes!  Of course you can’t unlearn what you now know but I can’t help but think that you could reach more massage therapists and the general public when you keep that concept in mind.

I know there is also a lot of talk and efforts going into teaching research methods to massage therapists and how is that going to happen.  There are more and more classes being taught on that and massage schools are trying to figure out how to put it into their curriculum.  But I still say So What?  Will taking 50 hours of research methods help people get and keep clients?  They won’t be able to take the classes in a CE format unless they are making enough money to do so.  Yes I am making this all about money but it seems to be the challenge of many massage therapists – just trying to get by and make a living.

So my challenge to the many massage researchers, people talking about research is to start at the beginning and start telling and showing people why research is important.  How will having research help the average intuitive, empathetic, caring massage therapist be more successful?  Or I guess maybe it isn’t the researchers job to make their work more applicable but maybe more of the profession – the  Massage Therapy Foundation and other massage research groups and other people who are not researchers but just love research. ( I met a bunch at the conference!)

Ok and the other thing is where are all the researchers blogs or websites?  I couldn’t find any anywhere which is another interesting thing.  That seems to me like they are just doing the research for themselves and not even wanting to connect with the people who they are doing the research for.  So if there are websites out there let me know.  I do know of a few sites being done my people who are massage therapists and are interested in research- www.mt-researchonline.com and a Bodhi Haraldssons Blog on Evidence Based Practice and this massage research blog who I can’t quite figure out who is the author.

The best site to find research related to massage is at the Massage Therapy Foundation’s website but it doesn’t help break it all down into usable information.

My favorite study in massage is the Meta Analysis of Massage Research by C.A. Moyer (who I got to meet and didn’t even really get that it was his research until now when I started writing this post!) It came out in 2004 but at the time there were a lot of people talking about it and there was also a good article about it in Massage and Bodywork Magazine that helped me understand what it really meant for the profession.  You can read the whole study on www.anatomyfacts.com

So maybe this isn’t so much to the massage reseearchers because they are busy doing massage research – but to the massage profession:  Can you please make massage research more understandable?

Can you start with why is research important to the massage profession?  I am sort of getting an idea why but am still very mixed about the whole thing. I’ll probably write another post on that later today or this week.  But now off to the spa and the far infrared saunas which there is some research on that looks promising (or so they say – I couldn’t find anything with a 2 minute search! ha!)  But I still love it and will go!

MTCIM May 2010 Seattle

This is an overview of the conference and the various speakers.
HELENE M. LANGEVIN Research Associate Professor Department of Neurology Univ. of Vermont.  – Studies Connective Tissue and Acupuncture talked on Connective Tissue Physiology and Its Relevance to Manual Therapies.  From Twitter feeds other studies he talked about.
Effectiveness of therapeutic massage for generalized anxiety disorder: a randomized controlled trial.
Dan Cherkin, Senior Scientific Investigator with the Group Health Research Institute in Seattle. Is Massage Effective for Back and Neck Pain? — Applying the Research to Your Practice.  This is a link to the paper he was talking about.

From tweets links to pubmed:

Effectiveness of therapeutic massage for generalized anxiety disorder: a randomized controlled trial.

Unanticipated benefits of CAM therapies for back pain: an exploration of patient experiences

Randomized trial of therapeutic massage for chronic neck pain.

Panel Discussion: William Meeker, DC, MPH – Moderator The Role of Massage Therapy in Public Health: A Panel Discussion Panelists include: Cynthia Price,; Marissa Brooks,  Deborah Senn and John Weeks

Great overview of WA States Every Category law by Debra Senn our former insurance commissioner and now lawyer with  and how she created it.  Lori Belinski, a well know local massage therapist and political advocate helped create the law and fought off 11 law suits and later 5 attempts to appeal it.  It is always being challenged.  In WA State we are able to become contracted providers for Major Medical Health insurance companies such as Regence Blue Shield, Aetna and all health ins. companies.  Other states could really learn from us.

One of the questions for the panel was “Is Massage a Health Care Profession”.  Debra Senn answered Yes! We are here in WA State because of her work, but I think the rest of the US lags far behind us and Canada is farther ahead.

Free Teleclass- Erik Dalton

The World Massage Conference is starting 2010 with a bang…

Attend a FREE live presentation with renowned massage therapist Erik Dalton who’s going to be discussing the “The 42 Pound Head: Fixing Funky Necks”.

There’s no cost to attend but you need to register now to save your place by clicking this link:

Mark the time out on your calendars now.
When: Wednesday, April 21st at 9PM EST
Where: Simulcast on the web and by phone (you’ll get details sent to you after you reserve your spot)
Cost: FREE

The neck is burdened with the challenging task of supporting and moving the human head. Because of tension, trauma and poor postural habits inherent in today’s workplace, it comes as no surprise that neck disorders rank high among the most common pain generators driving people into bodywork practices. In this presentation you’ll learn how to look beyond the symptoms and treat the whole to correct dysfunctional neck posture, which is key in stopping degenerative joint disease, as well as pain from headaches, rib dysfunction, TMJ, and Dowager’s Humps.

This broadcast is like no other they’ve done. After the one hour presentation they’ll be showing a 30 minute video of some of Erik’s favorite assessments and corrections for clients presenting with pain-related forward head postures.

You can submit questions for Erik at anytime before or during the broadcast. In addition, you’ll be able to chat with Erik personally via our online chat immediately following the presentation.

Login now to ask Erik any questions you have regarding orthopedic assessment. He’ll answer as many as possible on the live broadcast.

Reserve your place by clicking this link…

If you can’t attend the live broadcast with Erik Dalton, reserve a place anyway and you’ll get access to a recorded replay for a short while following the live event.

Take care,

Julie Onofrio