The wealthy massage therapist will understand that they have to be proactive in seeking clients. This can be done in many ways but an easy way to stay connected to your clients and get referrals from them is to create a client newsletter.
If you are like most massage therapists, you probably have an aversion to writing about what you do. It is important to start understanding that it really has nothing to do with being a sales person. What writing a newsletter can do for your business is allow you to create more informed clients. Many people do not have a clue about the extent of diseases and conditions that massage can help with. It is an opportunity to educate your current clients and potential clients about you and what you do and what you believe. That takes most of the effort out of trying to get clients. Your clients and potential clients can make a decision based on information that you give them in your newsletter.
There are many resources to help you write and create your newsletter. You can hire services that create newsletters or write your own without actually having to write much yourself.
ABMP offers newsletters with membership in their association. You can log in to their members only section and go through some articles and select the ones you want and create your own newsletter each month.
They also have a great article online at their website www.massagetherapy.com that talks more about doing newsletters.
There are also other newsletter services that I haven’t tried myself but you can explore them for yourself: Bodyworkbiz.com, the massage newsletter- Stayingintouch.com.
Another way to go is to send a e-newsletter from your website. Sitebuildit! has a built in newsletter function that allows you to collect and manage newsletters without much work. You can create a template or create a fresh design every time. It keeps track of how many people have subscribed and unsubscribed and it tells you how many people have opened the email to read it (or do whatever people do with it). If you are at a loss for what to write about you can learn to start writing about yourself (which is nothing more than just talking about yourself and putting it in writing) or find free articles online from one of the many resources.
Here are some of the top ezine directories listed at wilsonweb.com.
with the top one being ezinearticle.com. You can use any of these articles as long as you agree to their terms of service and use the full article signature with who wrote it etc.
I am also a writer at ezinearticles.com and have plans of writing some articles specifically for massage therapists to use in newsletters, but I just haven’t had the time yet. If you decide to start writing your own you may want to consider sharing them with others and including a link to your website. This is also a great way to get traffic to your site and attract search engines. SE’s love to see links to your site.
So if you haven’t started a newsletter yet for your clients, why not do it today?
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