Fear of Marketing
I can’t tell you how many times I have heard massage therapists say something like
“I don’t want to do marketing. I am just not a sales person. I just want to do massage.”
Well to do massage you need clients. Even if you have a job somewhere your job may depend on the number of repeat customers you get. (If it doesn’t, it should.)
Marketing is nothing more than asking for what you want. What you want are clients who understand the value of massage and are willing to take responsibility for their health and get massage regularly.
So often we let our fears get in the way of marketing our massage business. What is your biggest fear about setting up your own business and marketing your business?
- that no one will show up
- that you won’t get any calls
- that you aren’t good enough to sell your services
- that your services aren’t good enough so no one will come
These are just a few of the things that come to mind when contemplating opening your own business. The thing is that they aren’t true and you won’t know if they are true unless you just do it - like the saying.
Marketing is nothing more than telling people about yourself.
I have a whole section on marketing on both of my websites.
www.massagepracticebuilder.comÂ
and there are a few great books on marketing your massage business in the recommended reading section or in my amazon.com bookstore.
The way to overcome the fear of something is to take the fear out of it. Learning everything you can about marketing and also planning your steps carefully can help reduce the fear enough so that you can feel the fear but do it anyway.
The fears are really part of our false belief systems that we made up as kids to be able to survive. They keep us stuck and keep us suffering and struggling.
Leave a Reply