The biggest thing about starting a massage business is learning to get out of your own way. By that I mean learning to become more self aware of yourself and what your thoughts are. Your thoughts and beliefs are what create your reality.

When you start thinking that there are reasons like:

There is too much competition.

Massage is just not respected enough in my town.

I tried sending out a flyer, but didn’t get any response.

Things like these are just the excuses we create to keep us from acknowledging that we are the creator of what we have in our life.

It really comes from our early years of upbringing where we learned that we were not good enough so we protected ourself with thoughts like this.

The thoughts are at this point unconscious - like driving a car. How often do you think about having to step on the gas or turn on a signal? You don’t. You just do it!

How much of your life is being driven by that part of you that just does things automatically?

You send out one or two flyers and think that it won’t work In my view, it doesn’t work if you have sent out a flyer every day for a year! Learn from each thing that you do to market your practice. Send out a flyer and see what happens. If you don’t get the response you want change something until you do get the response you want.

So often I hear massage therapists saying that they aren’t successful because there are too many therapists out there- the competition is too great. Competition is an excuse for not being creative and believing in yourself. If there is too much competition, what do you have to do to set yourself aside from everyone else?

When you are creating your vision of a successful business, how often is it clouded by little thoughts like ” No one will really want me to massage them.” or whatever it is that you tell yourself so that you don’t feel bad.

Start questioning your thoughts and beliefs. When you begin to see yourself more clearly and become more connected to how you feel and use your inner guidance system to show you what path to take, you can get out of your own way and build the practice that you want.

The biggest misconception is that “I tried sending flyers ” or whatever it is that you did and it didn’t work.

The problem is how many times did you try it? Did you try it a few times and then learn and adjust and try again?

This entry was posted on Wednesday, November 29th, 2006 at 6:52 pm and is filed under Building Your Practice, Ethics, Peer Supervision, Starting Your Practice, The Wealthy Massage Therapist. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.