Hope is not a business strategy


Setting achievable goals and planning for you massage business is what is needed in order to be successful as a massage therapist.  Often massage therapists say things like “it isn’t about the money” or ‘what about having presence with the client’.  They also use hope as a business strategy because they don’t want to do the things that are needed to market their practice successfully. It is about the money and yes presence matters but you need to have clients in order to be present with someone.

What do you want for your business?  How many clients do you want to have each week/month?  How much money do you want to make each month?

What do you desire?  You  want to have your needs taken care of but needs aren’t inspiring.  We all need the basics but what do you really even need?  Do you know how much you need to pay the bills, pay for the vacations you want, and pay the rent each month?  Without having a concrete number it is like telling a friend you will meet for coffee but you don’t tell them the time.   How will you know when to show up?  How will you know when you reach your goal?

Just hoping for the clients may get a few people in the door.

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