When people search online for a massage therapist, what terms or keywords do you think someone would use to find you?
massage therapy?
massage therapist?
While there are many people searching for those keywords, using those words would be like searching for a needle in a haystack as far as the results the search engines would find.
What exactly is someone searching for when they put in those keywords – I really don’t know. Are they massage therapists? Are they people looking for a massage therapist? Since people for the most part don’t really know how to do effective searches it is hard to say what people are really looking for when someone searches for ‘massage therapy’.
One of the ways to get your website to the top of the search engines is using Google Adwords or Yahoo! Search Marketing which I have talked about before.
Basically what you do is pay to get your site to the top pages by bidding on the keywords with each search engine. You can set the amount you pay per click, per day and per month. You can choose what words to bid on.
If you choose Google’s Adsense program, you can also choose to advertise on specific sites like my site www.thebodyworker.com which is one of the top sites for when someone puts in the words Swedish massage at Google. I also get about 2000-2500 visitors a day searching for something related to massage.
Most people who know how to search would probably search for massage, your city I would think. To get to the top of the search engines for using those keywords you can also choose to pay for Advertisements with the search engines or pay for other methods of advertising.
Using Sitebuildit! will also help you get there as they teach you what you need to do to create pages and links to get the traffic that you will need.
To start getting a better idea of the process of finding a good massage therapist – go out and go through the process of finding one yourself. What do you do to find someone? Who would you go to once you get some names or even referrals from doctors or friends? Most people go on referrals but you have to have referral source you can trust. (I have a friend who has referred me to some people that she sees for various healthcare issues and everytime I go, I am greatly disappointed as I have different needs and value different things. I finally figured out to stop going to people she referred – we are just different.)
What are people looking for when looking for a massage therapist? Most have a problem that needs a solution. Or it may not be a problem but a need that they have that they are looking to get fulfilled. Once they find your site or office, what will make the difference in them calling you vs. someone else? They have to perceive that you and your massage is something that they need and they also have to value your service. If they have never met you how can they make a more informed decision on whether or not to choose you? You have to tell them what you value so they can figure out if their values match yours.
By paying close attention to what you value you can also make more conscious business decisions and attract clients who need your services…more on values later but you can read what I wrote a few years ago – Truth Marketing.
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