How to get your website to the top of Google

Having a nice expensive website is nice but it doesn’t do you any good if Google and the other search engines are not able to find your site.  To get the best results you need to have you site on the first page of Google and other search engines as most people don’t go beyond the first few pages of results.

There are many things you need to do to make that happen.  You or your website hosting company or designer can do some of these things:

1. First choose your domain name based on the keywords that people will be searching for you through.  You domain name should be some combination of your unique selling proposition – what you do or what benefit sets you aside from other massage therapists out there.  Usually some combination of the keywords -massage, your city are what will work best.
2. Create about 30 pages or more using other keywords that people may be interested in or searching for.
3. Write pages on each technique or method you use such as deep tissue, cranial sacral therapy or other therapies. Most people don’t have a clue what the difference is and may not even care for the most part as long as you can get the job done.
4. Write articles on the various diseases and conditions that you work with like fibromyalgia, stress, sports injuries or whatever.  Site resources and research to validate what you are saying.  Use the pathology section or the medical massage guides I am developing on www.thebodyworker.com
5. Create an xml sitemap for your site.  You can just do a search for create xml google sitemap and use the software you find.  I have used this http://gsitecrawler.com/  .
6. Submit that xml sitemap to the search engines as I have explained here.
7. Create your pages using file names, keywords and descriptions that match your keywords.  Here is more information on how to do that.
8. If you are in a competitive area and still aren’t at the top of the search engines, you can work to get backlinks to your site using one of these methods I outline at www.workless-playmore.com

Once you get your site to the top of the search engines getting people to click on it and make the call to become a client or get more information is a whole other story.  That is where the writing of content comes into play.  The content you write about will show that you are an expert in massage.  Don’t worry if you are not a writer.  Just start writing down all of the things you would say to people on the phone or in sessions.

Use Make Your Words sell as I mentioned the other day to help you learn to write sales copy.

It does take a fair amount of work to set up your website and to write an article or two a week, but once it is set up all you need to do is to send out a email newsletter once in awhile (as often as you can) and write a few short articles a month.  It is the best form of targeted marketing because people are looking for massage already.  When they find your site on their own they also are more open because you haven’t done any advertising to get them there.  People come into advertising knowing that there is a catch and are skeptical.  When they find you themselves on the top results of Google they have more reason to believe that you are a trustworthy and reliable massage therapist as you have taken the time and made the investment in creating a website that gets found!

These people are already interested in massage and the chances of them calling increase signficantly compared to just sending out mailers blindly to people who have never had a massage or are even interested in it.

All of these things I am talking about I learned from using Site Build it! to build my website.  They also have more tools and software that work behind the scenes to get your website found.  They have an action guide that teaches you every step of the way how to take your massage business online and even teach you how to make money from the website itself.

There are other hosting companies and package websites that you can use and do the same things that I mentioned here, but unless you already are a programmer or have lots of website creating experience, I would surmise that it will take you longer to succeed.  To learn more about Site Build it! and what it can do for you you can read more at their page on Selling your Services online. Or if you have any questions please contact me or one of the people at Sitebuildit! (you can email them or call them).

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