How to talk about massage and what you do
The thing to keep in mind when talking about what you do with people is that people want to know ‘what is in it for them’ - why would they need your services or want to get a massage.
If people start hearing a sales pitch they get resistant and pull away. You have to work harder to connect with them again and prove yourself.
When people are looking for a massage therapist - they aren’t really looking for you. They are looking for someone who can help them solve a problem they have with something - an injury, pain, stress.
I hear so many massage therapists talk about massage from their own viewpoint and not be able to connect with the potential client because they don’t know how to put themselves in the clients shoes.
Like last week I was calling around looking for a new massage therapist for myself. I talked to one person who asked me why I wanted a massage and then proceeded to tell me all about how busy they are and how good they were - they made it all about them - not me the prospective client.
What do you have of value that your potential client needs and how do you communicate it is one of the things that Site Build It! really helps you get a handle on.
In their free Ebook Make Your Content Pre- sell it talks about how to connect with clients in to build trust through a website. Even if you aren’t going to make a website - it is a good read to help you get a perspective on your ideal client. When you know who your ideal client is then you can market to them and tell them what you do that can help them.
SBI’s other free Ebook - The Service sellers Masters course talks about this too.
and the net-writing masters course.
The key is understanding your client and their needs. When you do that you can talk to them about what their needs are and tell them how valuable you are in filling that need.
How can you add more value to this persons life?
Leave a Reply