Comments on: Ideal Massage Client

By: Lynda

Lynda — Thu, 31 Mar 2011 04:12:13 +0000

Hi, I recently attended a high end business seminar where we did a lot of work on building a profile of our “ideal client”. This included visualising their typical day, their concerns and problems and other aspects of their lives. It was an extremely powerful exercise and made me rethink and rewrite a lot of my marketing material.
Thanks for the great insights.

By: fort lauderdale massage

fort lauderdale massage — Sat, 13 Mar 2010 22:44:01 +0000

I like to use the 80/20 Rule. It is also known as the Pareto Principle or the Rule of the Vital Few and it states that there is an imbalance between causes and results, between effort and reward. 80% of your profit is brought in by 20% of your clients. Realize all clients are NOT equal.

It is sometimes necessary to “fire” clients when they consume too much of your time for the percentage of your earnings that they represent.

Here’s how I implement the 80-20 rule in my Fort Lauderdale massage practice.
I begin with researching and identifying the actions, deals, and clients that currently bring most of my income. This requires a careful analysis.

Using customer relations management software, we determine how many clients we have, and what percentage of our overall profitability each client represents. You may find that only a few clients bring in the vast majority of your income. You probably don’t need to be told, then, that you need to focus on these clients in order to maximize your business.

However, you can also take a close look at the clients and determine hot traits they have in common. That is, are your best clients from a specific industry?

Are they attracted by a specific deal that only you can offer them?
Determine what it is that makes these clients extra profitable, and then see whether you can translate this into leads that will also become strong clients.

Kristen T. LMT

By: massage Toronto acupuncture

massage Toronto acupuncture — Wed, 03 Feb 2010 06:09:34 +0000

Just wanted to say that I really like the new format of your website. It looks good. Very pleasing colours and easy to navigate. Good work!

as for my clients…. well, ideally, i like the mix. I find that too much of a good thing gets tedious, so I enjoy going from sports to therapeutic, to relaxing to motor vehicle accident. It keeps things fresh and exciting and requires taking a fresh approach.

By: Jody Hutchinson

Jody Hutchinson — Thu, 21 Jan 2010 16:00:12 +0000

I have some wonderful ideal clients. They are honest, gracious, good communicators, value our time together, and have integrity. These people make it a pleasure to work and practice massage therapy.
My less than ideal clients are manipulative, won’t pay for missed visits, don’t return phone calls, push for discounts, complain when fees are raised, and feel so entitled that they don’t respect policies or boundaries. These people-many of whom were ultra rich- have been difficult to deal with and I have worked hard to move them out of my practice. Now I’m happier.