Investment in Marketing
So often massage therapists do not know much about marketing and they are turned off by the fact that they have to market their practice. You have to be willing to spend money on getting the word out about what you do or else no one will know what you are offering.
Most people are not looking for you - they are looking for a solution to their problem. The thing is you don’t really know what a person is needing at any one given time. They want to deal with their health issue, their pain, their stress. But how are you going to convey to them that what you can do for them.
In a Website you do this through developing high quality content about what you do and what. Your message must address your potential clients needs.
It may be hard to spend money on marketing and it is hard to know where to start. Marketing your massage practice to get the word out about what you do is not an expense. When you invest in your practice, the returns outweigh the expense.
Part of the problem in marketing a massage practice is that we often think that we want to work on everyone so our target is everyone. This just isn’t possible or feasible. Narrowing down your market allows you to create a specific message that connects to the target you are marketing to.
Marketing is really about building relationships.
Who do you want to work with? Sometimes we don’t know until we work with people who show us that we don’t want to work with. I for one don’t want to work with people who don’t want to pay me full price. That is not saying that I won’t take on a client in a hardship situation. I want to work with people who value massage and my service. Since my office is in downtown Seattle, I want to attract people in the downtown area as it is really convenient.
Ok I want people who can afford my services so I can keep my business running. This isn’t being superficial or uncaring. It is wanting to take care of myself and my business. I want to be successful so that I can continue working with my clients.
What would you pay to double your income? How serious are you about building a business? How motivated are you?
I heard this example about just this issue:
Write a check for $5000 (or some amount that you choose that will cause you pain if you didn’t have that money) to your favorite charity and give it to someone you trust. Â Write it out for a certain date that you can choose. Instruct the person to send it to your charity on the date that you determine. So if you don’t do it - you will be in debt for $5000.
Leave a Reply