Make your content pre-sell
The ebook that was sale is now free! Make Your Content Presell
This is a must read for anyone with a website.
Don’t be alarmed by the word pre-sell. Massage therapists may cringe at the thought of selling. Pre-selling is just building trust. It’s about connecting. That’s important for a business in which you are asking people to come in and take their clothes off and let you touch them. People are very vulnerable getting a massage. Help reduce their fears. You do that online by providing content.
So many websites are full of things that have no interest to the potential client. Most do not care about the history of massage.
What they want to know is can you help them solve their problem or issue?
Put yourself in your potential clients shoes….would you go to someone you just found on the web? What attracts a reader is knowing more about you.
Write about what you do. What is it that you tell people on the phone or in person?
What do people ask the most?
I find people asking about how things work - how did they get this pain? How can they get rid of it? Why do things hurt in the first place? Is that a muscle or a bone is my favorite question.
People need to be educated and the more massage websites that do so will help the profession overall. A one page website does nothing.
My clinic website that I just started in July www.massageseattle.net can be used as an example. I have another website -www.citycentermassage.com that I did a few years ago using Front page and ez-web-hosting.com did get me clients, but my massageseattle.net is already number 2 on msn results which I never got to with my other site that was online for a few years.
The power of SBI is what it does- it gets results.
Learn more now at www.workless-playmore.com
October 19th, 2006 at 6:31 pm
Thank you, that was very informative. I loved the website that you have and never seen one so well put together like that.