A website that works is a website that gets you to the top of the search engines, gets the reader to click on your site and gets the reader to do what you are asking – make the call, buy the product or whatever…
For the most part to make that happen all you need to do is keep adding pages of content and keep getting other sites to link to you.
Writing new content attracts search engines and people. It builds trust with your readers. It lets people know that you can handle whatever it is that they are dealing with. They want to know you know what you are doing. They need to trust you.
When someone finds your site just from a search it adds to your ‘attractiveness’ in that they didn’t read about you in an ad or whatever. They didn’t find you from some attempt at advertising to them and trying to make the sale. They found you because they are good at searching and know what they are looking for and they made a decision to try you out.
If you want to add affiliate programs to your site, they have to be things that are highly compatible with what you do. Affiliate programs are agreements with other companies that when you refer someone to them from you site that you will get paid. You can talk about books, oils, lotions, aromatherapy items and other things you use in your practice like music and then refer them to your website to buy them rather than carrying stock.
Using pay per click advertising on a site that is promoting your business is not usually a good idea. Ads take the reader away from your site and take the focus off of you. What you want is an attentive prospect who will want to call you and not go wandering off to view other sites. If you want to make money using Google Adsense or other pay per click programs, it is best to start a site and just write about something you know a lot about and write about something you really love. I have been teaching others to do this You can find out more on my site www.workless-playmore.com that explains how to do it all.
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What you said may be true. But I still don’t think the average massage therapist with a website understands the importance of the inbound link. I would have never have learned or understood it on my own without SiteBuildIt! training. Look at how few therapist out there use your http://www.themassage-directory.com/ to get an inbound link. It’s one of the few out there that’s free and doesn’t contain a “nofollow” tag in the script. This is the thing they should be striving for.
Maybe consider offering it again to the Yahoo group, Julie. I don’t think they even know it’s there and available.
Getting inbound links from other massage therapists may seem like a conflict of interest especially if they are in your area. Many massage therapists seem to work from a competitive mind and think if they put a link to you from their website that they would lose clients.
I would think that your best source for inbound links would be complementary therapists and doctors or other businesses in your neighborhood.
Also using the free link directories like http://www.strongestlinks.com/directories.php
http://info.vilesilencer.com/
is a good way to get inbound links.
While you didn’t really mention it in this post, I know you’ve often talked about creating good inbound links. I know there are plenty of massage therapists out there with a website (SBI and non-SBI), but what I find amazing is the lack of trying of inbound links exchange between massage websites.
I made an offer of link exchange back a few months ago on the yahoo forum, and not a single taker.
Either people don’t have direct access to chaging their own website code (sites managed by a professional webmaster who charges for changes) or they don’t understand the importance of the inbound links from “like subject matter” sites.
It seems to me the idea of exchanging links with a massage therapist is a no brainer and should be an easy way to score us up in the Search Engines.
Sean
http://www.a-body-for-living.com/