Marketing Your Massage Business
Marketing your massage business is an ongoing process. In order to have the clients that you need to be successful, you need to continually be learning about marketing and doing something every week if not every day to create your ideal massage practice.
Massage School offers very little in this way so it is necessary to read and study all that you can and to participate in as many online groups as you can as well as creating your own support group if necessary.
There are a good many of online massage marketing programs and I actually recommend that you get them all and work through them at your own pace. I recommend just doing one at a time so that you can really immerse yourself in each program and do all of the exercises and projects that they recommend.
Here are a few of my favorites. I only write about those I have purchased and used myself.
- The Passionate Training - offered by Alexandar Kohl of Australia has created an ebook and workbook to help you get clear about what you want from your practice and how to create it. Using some theories from the law of attraction, he has created this marketing program to get you started on the path to creating a successful massage business.
- Bodyworkbiz.com created by Eric Brown of Canada, offers a 101 day training taking you step by step through many various ways to build your practice. He focuses on overcoming the psycho blocks as he calls them and getting out of your own way to create a successful practice.
- Massage Therapy Success by Amy Roberts of Australia offers a series of ebooks to cover different aspects of building a practice. Includes ebooks on these topics:
Ignite Your Massage Therapy Business
Business Check-up
Marketing Secrets For Massage Therapists
Planning to Succeed in Your Massage Therapy Business
How To Write Advertising for Your Massage Therapy Business
Marketing Diary for Massage Therapists
Advertising your Massage Therapy Business Workbook
Understanding Your Client
Target Market Workbook
Target market Excel program
There are also some good free resources for marketing and building your massage practice.
www.thebodyworker.com- Marketing section, business section
www.massagetherapycareers.com - massage practice builder section
Join my Yahoo! Massage Practice Builder Discussion Group - where you can communicate with massage therapists all over the world who are doing the same thing as you.



July 3rd, 2008 at 12:51 am
Superb resources! Thanks for adding to our toolbag.