Massage Envy is a massage therapy franchise that is rapidly expanding in the US.
The offer extremely inexpensive massage sessions and work like a gym membership. You get your first massage for a reduced rate and then pay a monthly fee to get one massage a month and you also get massages for your friends or family at a reduced rate.
They hire massage therapists who are usually right out of school and lacking in experience and pay them about $15.00 per hour with some additional incentives. They really only want new massage therapists.
The fact that they are charging ridiculously low rates sets some massage therapists into a panic thinking that massage envy will effect their business. For the most part it isn’t hurting anything yet.
A recent news announcement from Massage Magazine where they interviewed the creator of this franchise said that only about 25% of the people who come in for their one free massage actually sign up. This either means that the person was only looking for a cheap massage for whatever reason which could be many or the therapists there are lacking in skills to convert this person into a membership. The fact that people are possibly being introduced to massage at a low rate is good for the profession in some ways. These people may be unsatisfied and will either seek out a skilled therapist to meet their needs or on the other hand they may think that massage didn’t do anything for them and they won’t ever go again. Either way the thing is not to panic and think that massage envy is your competitor.
The thing is to remain focused on what you are doing and let others do what they are doing. Since everyone is creating their own experiences with their thoughts and beliefs the only thing you can really do is keep focusing on what you desire.
Massage Envy (and where the heck did they get that name from – who envy’s massage? It only makes me think of another phrase that begins with a p_ n_s envy.) is nothing to envy if you are clear about what you are doing.
Massage Envy is also a great place to start and learn the ropes or to fill in with income while you build your practice or find another job that pays what a massage therapist should be getting paid – which is something more like $30-45 per hour in my opinion. After paying $12,000 -$30,000 for school, you better create great paying jobs!
To see what other massage professionals are saying about massage envy:
Bodywork online Bulletin Board
Massage Practice Builder Yahoo Group
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Massage Envy is like Wal-Mart. They hire people for less and they sell for less. However, you wouldn’t shop for luxury items at Wal-Mart and you definitely don’t receive your best massages at Massage Envy.
I have been in for 3 massages at Massage Envys in the last few months and they were all substandard. The massage connoisseur will never be satisfied there.
Assuming that my analogy is correct, Wal-Mart has a distinct advantage over Massage Envy. At least at Wal-Mart, you can buy the same name brand products that other retailers sell for less. The quality is the same. At Massage Envy, you’re paying less, but you’re also receiving far less in quality.
My experience is that people who have never had a massage, often think of it as a treat, however those who do have them on a regular basis realise the benefit of it. I had a community nurse who came to me once a month for some years until she moved from the area. She said to me that it was not a luxury for her to have a massage, it was a necessity. It was regular massages that kept her going in a very stressful job.
I’m a massage therapist in Sarasota, Fl. One of the best books that I read was tailored to service-based businesses. I’ll have to find the title again. It really emphasized that we are not in competition with each other. We’re in competition with the consumer–we need to convince them not that therapist A is better than therapist B or spa A versus spa B, but that they need a massage in the first place. Why should they pay $70/hour when they can ask their husband to give them a backrub? Or why go through a series of treatments when the heating pad and a handy pain killer can do the trick? I’m glad that there are people out there who aren’t panicking about places like this and realize the value of mass exposure to massage.