Massage Marketing Tips #2
Could you fire your client?
I found this interesting idea on a yoga business website -www.buildyouryogabusiness.com.
Have you ever worked with people who were really draining - you know they are the ones who are always late, cancel at the last minute, forget their check book, want to talk for an hour after the session or whatever.
Whenever they call you dread them coming in and having to deal with them.
What if you fired them? What do you think would happen to your practice? Most think that it would hurt their practice. Massage therapists also tend to think that they have to work on everyone and be nice and helpful. When you work on someone who is not nurturing and is draining it robs you of your energy for the next client or the next day or week even.
If you fired all of those clients it would free you up to work on those people who you like to work with - those who value your time, value your service, tell their friends and family about you, pay what you charge and are just all around great clients.
When you let go of having to help everyone and start setting your boundaries and ask for what you want - you become ‘attractive’ (not in a sexual context). My supervisor once said - “Massage therapists who set the best boundaries are usually booked for months and those who are “caretakers” are struggling along.”
For more on caretaking see www.thebodyworker.com



March 29th, 2007 at 8:30 pm
Excellent query Julie!
Face this question and life and career benefit greatly from it. Business can be such a catalyst for personal growth, and vice versa.
Less CAN be more. Saying “NO” to others is a way of saying “YES” to self. “Absence of” is a concept worthy of employment. “Firing” clients that drain, leaves room for clients that gain.
Great work Julie, you inspire me!
Best of success to you!
Barb