The massage membership concept started with Massage Envy. The idea is that consumers buy a membership for a monthly massage at a really low cost. They get discounted massages for family members too. Paying one low monthly fee is appealing to many. If people are committed to their health and well being it can be a good way to know you are going to get your monthly massage.
A massage once a month is better than no massage a month but ideally massage I think should really be a weekly event. I for one have many clients coming once a week and even twice a week. Personally I prefer the hour and a half session and feel jipped if it is less than that.
I think there could be a way to create a membership program that charges a more reasonable fee and also pays their massage therapists a decent living wage. Is it only the low cost massage that is appealing?
The feedback from people who get massage at one of these low cost massage franchises is of course varied. The main focus is relaxation and not therapeutic for the most part. I don’t know how anyone can do just relaxation because I have yet to meet any client that doesn’t have some kind of pain or problem that needs to be addressed.
I wonder if the franchises are creating an image of what massage should be like and teaching people that is should only be gotten once a month.
How can we make a franchise that promotes getting weekly massage and pay massage therapists decent livings as well as providing top notch services?
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I interviewed at a Massage Envy about a year ago. It was a nice place. I don’t remember the prices, but their moderate for members not cheap.
They rely membership numbers and not long term employees to be successful. If you sign a contract you have to buy a massage every month whether ever or not you step foot in a Massage Envy again. People just don’t join and get a discount on future business they pay a monthly fee for the length of the contract. The place I interviewed at claimed 1400 memberships. They are guaranteed, by contract, to receive payment for 1400 massages every month. Selling memberships is what matters, not the contentment of employees or the quality of serve given
I personally love the massage envy business model because when their local clients come into my practice their usual response is WOW! So this is what a real massage is like and usually reschedule.