What is going on with the Massage National Certification Board? A few weeks ago they announced that they are creating a new affiliation – USA Massage Resource Alliance (usaMRA) which is supposed to provide low cost resources for massage therapist to help respond to the failing economy.
The latest news it that they will be offering pizza discounts! Laura Allen reported this info on her massagemag.com blog. The NCB has a new initiative in the works to expand their scope from a certifying body into a membership organization and will be offering pizza discounts.
AMTA Views NCBTMB Decision Not in Best Interest of the Profession in their press release on that decision.
Massage Today reports on more of the story and the reply’s by both AMTA and ABMP.
Earlier this year AMTA stopped supporting the NCB because they no longer agreed with their goings on and moved to start supporting the new MBLeX created by the Federation of Massage Boards.
I still am trying to figure out what this all really means. There has been some talk of the need to be creating advanced credentialing for the massage profession and that is what the NCB should be focused on. Their past history has led to loss of credibility with the massage profession in general and they are no longer working within their mission statement - to define and advance the highest standards in the profession through a recognized credentialing program. They haven’t been able to keep up with running their organization in it’s current state – how are they going to administer liability insurance and pizza discounts?
Who is currently running the NCB and what is their real reasons for doing this? To me it just all seems like the are trying to defend themselves and keep their head above water rather then focusing on what the profession needs.
Is the NCB on it’s way out? Do we need a new organization? What do we need?
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Julie, being a fellow student of marketing I’m surprised you didn’t see the connection!
The NCBTMB has taken a lesson from Massage Envy and Domino’s, and created an outcall massage franchise! Now you can get a pizza and a massage in an hour, or it’s free.