Massage School Websites
I have been doing some research online trying to find massage schools in various states and cities. I am shocked to find that you can’t find some of them just by doing a websearch. What comes up first are the numerous college and university and other school directories.
These same directories have been hounding me to put their ads on my site. Some promise $40-$60 per lead. I can’t imagine what the massage schools are actually paying for the ad and service.
The thing is that most massage schools websites are so pathetic they just are not getting found by the search engines or by potential students. If they do get found the amount of information that is offered is pathetic. Massage schools would do much better if they told something about themselves, why they are doing this, who is the owners, why do they think that becoming a massage therapist will make a difference. They need to provide information about the classes, what people will be leaning, what they will be responsible for, what help will they get in getting a job or opening an actual massage business. They need to provide information that will build trust and inform potential students about their programs and the massage profession so that they can make an informed choice about becoming a massage therapist. The students also need to have a support system/network or peer supervision in place to help them become a massage therapist.
The massage schools are being held hostage to the online directories and clearing houses.
It is about time that massage schools start creating Websites that work- websites that get them to the top of the search engines without paying for any listings or adwords or yellow pages ads…ones that help readers make an informed choice about becoming a massage therapist and ones that also educate clients and connect their students with potential clients…
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