One of the challenges of creating an effective website is writing quality content for your website. In order for people to really understand what it is that you do and what massage really does, it is necessary to inform them through writing content and providing that information through your website. What people are looking for is a solution to their problem. Their problem is usually some type of pain or stress.
I just had a new client call yesterday with an IT band problem. The thing he asked me was ‘Do you know about IT band issues? Yes I reassured him and went on to tell him more about IT bands and my experience in doing massage. That will be one of my next articles for my website – IT bands and their influence on posture etc.
If you aren’t a writer you don’t really have to worry about that. Just write the way you talk to people. Your writing will develop as you do it. There are so many resources online that you can use to write your content too. I have been updating the pathology section and medical massage guides to link to the many articles and research on various topics. Just read some of the articles and start putting together your thoughts on various diseases and conditions and how touch and massage influence the body and the mind and you will soon have a few hundred articles.
This is what I have been doing with my clinic website www.massageseattle.net. They aren’t any lengthy articles although I will be doing some longer ones and selling them to people just like Paul Ingram of www.vancouvermassage.ca has done. He is to the point that he can’t even take any new clients.
And what if your area of the country is still behind the times a bit and you think that many people don’t have internet access, do some research using the searchit tool ( it takes a bit of playing around with at first to figure out how to use -just follow the help sections) to see just how many people are searching for massage in your area. You may be surprised. Even if there aren’t thousands like there are here in the Seattle area – there are some and people will come to you from farther away if they think that you are the one they will feel safest with and trust the most. Your site needs to be on the top results of Google AND have what people are looking for. Just getting tot the top of Google is the first part. Getting people to click on your listing AND make the phone call is what creating content will help you achieve.
So as I continue to build pages and write new short articles each week which takes me maybe a half an hour at most, my practice continues to get about 5 new clients a week. I can’t even take many more for this month but I will continue to do this so I don’t have any slow times anymore like I used to. When I am busy it is hard to keep doing the marketing I need to do because I am well -busy!
Here are some topics to write about and the places on my website where you can find the resouces:
- massage and fibromyalgia
- massage and arthritis
- massage and back pain
- massage and thoracic outlet syndrome
- the benefits of massage - learn how to write about what the benefits of YOUR massage are
- massage therapy research resources
What this does is it helps set you above all of the other massage therapists out there with websites that are just a simple calling card. It also helps attract search engines as well as readers. When you start getting enough traffic you can also make money from these articles either by referring people to books, other affiliate programs or even using adsense as you not everyone will become your client. People will be finding your site from other areas etc and may have different needs but it is important to be able to have additional streams of income for your massage practice. To learn more about how writing content helps you to build your business see this section on Site Build it! about creating content.
That should be enough to get you started. You can post some of your articles here to get feedback on them or provide a link to your site to get feedback on them. It will also help to read others examples and share your own with others for inspiration.
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