Writing a regular newsletter is a great way to build a practice.

There are a few ways of creating newsletters:

• Using the Sitebuildit! Webhosting System that comes with the ability to collect names and create a mailing list and a block builder to create the newsletter. It will also tell you how many people have opened the email so you can at least get an idea if people are reading it.
• Send a newsletter by regular mail which will have the added fee of printing and postage but there are online services that will do all of that for you such as vistaprint.com and verticalresponse.com
• Find a newsletter service that will write and send it out for you.
• Use an email service such as constantcontact.com
• If you are an ABMP member, they have their own monthly newsletter you can format yourself

Writing a newsletter yourself has the advantage of you being able to add your own personal touch, but if you hate writing it won’t be fun for you. Hire someone to do it for your or find a service that does it. There are plenty of free articles online in ezine directories. Just do a search for free massage articles and I am sure you will find something.
Some of the things that you can write about are just the exact same things you tell your clients all the time.

• health tips
• stretching tips
• talk about different conditions and what massage can do for them
• the benefits of getting regular massage
• Strength and flexibility
• how muscles work

Sending a regular newsletter helps keep your clients and potential clients informed about what you do. It also builds trust as they begin to see just what an expert you are in your field. You can also offer specials and promote gift certificates for holidays.

You can collect the name of your clients but be sure to ask them whether or not they want to receive your newsletter or else it will be considered spam.

A client newsletter is one of the easiest ways to build a practice. Each and every one of your current clients should be referring their friends and family members to you. (Although I had a client who wouldn’t refer people to me because she feared me getting too booked and she thought she wouldn’t be able to get in!)

This entry was posted on Monday, February 26th, 2007 at 11:37 pm and is filed under Building Your Practice, Starting Your Practice, Websites for Massage therapists. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.