It is that time of year to start looking at how things went for the year and start revitalizing your massage business plan for next year.
Take a look at your monthly and weekly income and look for trends – the highs and lows. I was slow in the beginning of the year and also in July. November was my busiest month yet and Dec. looks like it will surpass Nov.
Start thinking about what it is that you want. Go back and look at your mission statement. Does it need revising?
Take a look at your marketing plan. What worked and what didn’t? Start planning for next year.
I don’t do a budget but I do a spending plan. I outline all of the things I want to do- vacations, CE, new major purchases (if any) and of course regular business and personal expenses. Putting it all together will tell me what I need to make next year to make it happen. Making it happen is the other part. It can get discouraging when you are slow which makes it hard to see the big picture. The thing with this type of business is that you have to be constantly doing something to make it happen.
Here are some of the things I do regularly:
- do follow up letters to doctors who have referred people to me
- write a email newsletter once a month or more if needed
- add articles to my website for my clinic a few times a month
- constantly talk to clients about getting regular massage and how it can help them reduce their pain and increase their mental/emotional awareness.
- Get regular supervision sessions myself to get the support that I need
- Get regular massage (2x a month) and go the the womens Korean Spa a few times a month (or more for both of these)
- Stretch a few times a day especially working on the computer
- Walk regularly
I always feel excited at this time of year. A new appointment calendar with clean pages that aren’t all tattered and falling apart. A new excel spreadsheet that is a blank slate for me to plan and keep focused.
If you would like help in revitalizing your business plan and starting out the new year, I offer email consultations or skype consultations. You can find out more on my page on consultations. Be sure to email me too when you purchase just in case it gets lost in cyberland.
For more information on massage business plans see my other website www.massage-career-guides.com. You can also add your comments there about what you do to plan for the new year or anytime of year. Sharing your ideas with others is part of mentoring others and helping the profession.
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