I have talked about the benefits of massage before, but I just really figured out what it is about websites and flyers that just have a list of the benefits of massage that go something like this:
- increases circulation
- decreases stress
- increases flexibility
These are all of the things you learned in massage school about the physiological things that massage can do.
To market your practice successfully, you need to address what benefits YOU personally provide to clients. Why would someone want to see you compared to the person a few blocks over? What makes you stand out in the sea of massage therapists?
It is the benefits you provide. It is the solutions you provide for specific clients.
