Massage Envy is a massage therapy franchise that is rapidly expanding in the US.
The offer extremely inexpensive massage sessions and work like a gym membership. You get your first massage for a reduced rate and then pay a monthly fee to get one massage a month and you also get massages for your friends or family at a reduced rate.
They hire massage therapists who are usually right out of school and lacking in experience and pay them about $15.00 per hour with some additional incentives. They really only want new massage therapists.
The fact that they are charging ridiculously low rates sets some massage therapists into a panic thinking that massage envy will effect their business. For the most part it isn’t hurting anything yet.
A recent news announcement from Massage Magazine where they interviewed the creator of this franchise said that only about 25% of the people who come in for their one free massage actually sign up. This either means that the person was only looking for a cheap massage for whatever reason which could be many or the therapists there are lacking in skills to convert this person into a membership. The fact that people are possibly being introduced to massage at a low rate is good for the profession in some ways. These people may be unsatisfied and will either seek out a skilled therapist to meet their needs or on the other hand they may think that massage didn’t do anything for them and they won’t ever go again. Either way the thing is not to panic and think that massage envy is your competitor.
The thing is to remain focused on what you are doing and let others do what they are doing. Since everyone is creating their own experiences with their thoughts and beliefs the only thing you can really do is keep focusing on what you desire.
Massage Envy (and where the heck did they get that name from – who envy’s massage? It only makes me think of another phrase that begins with a p_ n_s envy.) is nothing to envy if you are clear about what you are doing.
Massage Envy is also a great place to start and learn the ropes or to fill in with income while you build your practice or find another job that pays what a massage therapist should be getting paid – which is something more like $30-45 per hour in my opinion. After paying $12,000 -$30,000 for school, you better create great paying jobs!
To see what other massage professionals are saying about massage envy:
