Taking Action
The biggest reason why businesses fail is that people don’t know how to take actions.
Our beliefs, values and thoughts are what stimulate action.
What is it that you believe about yourself that keeps you from taking action. We are afraid to fail or are afraid of what might happen if we do- what will the consequences be.
Marketing is nothing more than telling people what you do and keep telling people until you have what it is that you want. I often hear massage therapists saying they just want to do massage and don’t want to have to sell themselves. People think of marketing as something that is bad or unprofessional and often get it confused with selling. People resist selling tactics. There are people who have created an image of selling that makes people think you will have to be conniving to sell. It is unfortunate that this has created an image of selling.
What if you started thinking of marketing as something different? If marketing is just telling people what you do then what is it that you are afraid to tell others about your service. Do you fear that no one will come? Do you think you will be perceived badly?
These fears are really coming from the thoughts that we have about ourselves that constantly criticize ourselves - which is usually just what your parents did. You somehow learned to think that you were not good enough or valuable enough.
When you start to question your thoughts and get to the truth behind the thoughts like Byron Katie teaches in her books “Loving what is” (link to amazon.com). When you can come to know that your thoughts about yourself aren’t true, it will help you get unstuck and start taking the actions that you need to take to be successful and create the practice of your desire.
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