One of the weak spots for most massage therapists is writing flyers, brochures or website content with the purpose of selling their services. Selling often conjures up this bad image. ‘I don’t want to be pushy’. I don’t want to do sales. I don’t want to market my practice. I just want to do massage. ‘Summer is always slow’.
The thing is that even people who have jobs in massage need to be sales people whether you like it or not. Sales is just really getting your message out to those who need your services and need to know about you.
One of the first things to do is to start thinking about who your massage client is? Why do people come to you in the first place. Ask some of them. You might be pleasantly surprised. Is it because they are right down the block from you? Is it because they love your massage? Is it because they love the aromatherapy or hot stones that you use?
Once you find out that information start writing from that perspective and start with the words “You”.
Learning everything you can about marketing your practice and building your practice is about taking responsibility for your business. It takes a commitment to doing whatever it takes to get the results that you want. The first thing is knowing what you want. If you don’t know what you want exactly you are leaving it in the hands of others, the economy and whoever else you may want to blame your lack of success on. Wanting is not bad as you may have been taught. It is wanting that leads you to take the actions that you need to be successful. Actually, I could take that a step farther and say it is having desire. Desire is a step up from wanting. Wanting implies that you are lacking in something. Having desire comes from your heart. When you desire something you are also taking control of your own experiences. You have a better chance of receiving what you desire than what you want.
Asking for what you want from people who are most likely to use your massage services is really just targeted marketing. It is the way out of making excuses for your lack of business.
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