Pay per click advertising is taking over the way of advertising. The news said a few weeks ago that major cities newspapers were suffering because everyone is advertising with Google Adwords.

Adwords is Google’s answer for driving targeted customers to your website. What this means is that when people put ” massage, seattle” ( or whatever city you work in) into the search engine, your ad can come up on the top of the results if you set your click rate high enough. You can control that amount you spend per click, per day and per month. Setting the price high enough will get you to the top of the search engines. You can track the number of clicks you get each day so you can set up a daily/monthly budget. When you reach your budget, the ad stops showing, but hopefully you have gotten enough clicks to get a client and pay for more clicks.

Paying top dollar for your clicks is worth it to find a quality client - one who becomes a regular client. You really get your moneys worth.

You do have to have a website and a website can help you get the call. The main thing your website needs is lots of content and lots of information about ‘what solution you provide for people’. The thing is people aren’t really looking for you, they are looking for a solution to their problem. The main purpose for a website is to build trust through supplying enough content to make people feel comfortable - to trust you!

You can find out more about creating a website that works (click for your free ebook on creating a website) - one that gets you to the top of the search engines, gets the click and gets the call and then makes you additional money while you work!

This entry was posted on Thursday, November 30th, 2006 at 9:38 am and is filed under Building Your Practice, Massage Marketing, Starting Your Practice, The Wealthy Massage Therapist, Websites for Massage therapists. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.