The Service Sellers Masters Course
As a massage therapist what we are doing is selling a service. A massage therapy business is a service business that has the unique challenge of attracting people who want to come into our office and take their clothes off and let us touch them.
Ken Evoy author of the Free Ebook “The Service Sellers Master Course” says it this way:
“Build your service-selling business by following a process that works… a process based upon the fundamental reality of how people use the Net. People search for information and solutions so success begins with quality, relevant content. Start where your visitors start and then everything else falls into place¦ CONTENT -TRAFFIC -PRESELL -MONETIZE”
The key to selling a Service Type business is pre-selling. What you are trying to do is build a relationship because the ideal client is one who will come in every week. When people are approached by a sales message, most people will walk the other way. They don’t want to be sold anything.
A big part of building a client base is about attracting clients that have the same values as you do about healing and health. It is necessary to sustain a massage practice over the long haul. You can do this through a website in which you write about what you do. It does require that you take time and really think about what it is that you do and how can you provide this information to the public so they can make informed decisions about their healthcare.
The process of creating a website like this will also teach you how to talk about what you do.
One of the great things about this ebook “The Service Sellers Master Course” is that it also teaches you about basic marketing concepts which were most likely not addressed in massage school.
- Most Wanted Response - what you want the client to do - click, email, call for an appointment. SBI will teach you how to get that response (increase your conversion rate-Your CR depends upon what you do and how you do it. It will show you how to PREsell your
way to high CRs.) - “Unique Selling Proposition -Create an eyecatching
short statement that sums up in a few words what sets you apart from
the competition. What solution do you provide? - Return on Investment - How much do you make when you invest in getting a client. You have to remember that the Lifetime Value of a customer.
- Learn how to structure your site to get the best results
- How to write for the search engines and your potential clients
- Learn about the best “sustained-high-yielding traffic-building opportunities on
the Net?…
#1) The Free Major Search Engines
#2) Pay-Per-Click Search Engines
#3) The Major Directories
#4) Word of Mouth
#5) Your Own Opt-in E-zine - Learn how to Educate your potential clients and clients using the benefits of your service (not just the benefits of massage which is meaningless and a waste of time to put on your website). You have to be able to answer the “what’s-in-it-for- me question in your listener’s/reader’s mind.
Show your potential clients through the content on your Web site and in your ezine that you can provide the solution that they are seeking. Your service will solve their problems, answer a dream, enrich their lives, and/or improve their businesses. You are the dependable expert that they want and need!
Check out a few of the massage therapists already using the Sitebuildit! System.
Here’s what Sean from www.a-body-for-living.com says about SBI
“Thanks for turning me on to SiteBuildit! I listened to you talk it up on your Yahoo group for 9 months, then I finally took the plunge. Best $299 I ever spent. I learned so much that I never knew about websites. Now I know that I was doing it all wrong on my old website. More MT’s need to go this route with thier sites as we are all missing the mark as to what is really important to make some $$$ using the web.
Regards
Sean Slovik”
John Rasch from deservingbodymassage.com posted this on my blog.
Are you Ready for Success the Sitebuildit! Way?
January 29th, 2007 at 7:17 am
Julie has given some great advice over time, but this is certainly one of the best. The majority of us (massage therapists) are struggling to make money, but we can’t figure out why. We know we are good therapists, offer a caring service, and have explained our service fairly well. So, why aren’t the dollars coming in.
There could be multiple reasons . One could be you live in an area where good disposable income by the public is rare. Where I live, for example, it is a fairly conservative place in regards to anything outside the current medical model. It will be hard to attract new consumers of massage. I have to deal with the small percentage in my town who already think massage is viable solution to their problem.
Let’s say that percentage of the population is 10%. I could devote a good deal of time and energy (and money) to educate the public and maybe get the percentage up to 11% or 12%, however, it’s still fairly close to 10%.
There maybe another group of people out there who are intersted just in healthy living concepts (say 30%), but may or may not use massage. I need to target that group as a potenetial costumer but not with massage. Instead with something that falls into healthy living, maybe information.
Sitebuildit shows you how to do that. And they show you ways to make money doing that–with very little effort on your part once it’s set up—sort of a quasi-passive income stream on multiple fronts.
I will warn you. Sitebuilit is not something to rush into. You’ll need a little commitment to studying the tens days of education they provide online before you start your website. Also, you need to be able to write a little bit to create good content. Nothing like a novel author, but just some good grammar and well-thought out pieces of writing.
Nothing to Say? Hogwash!!!!! We all have a good story. Someone is interested in your story, and that’s all you need to help you make some extra money.
So don’t put all your eggs in one basket(massage sessions), get Sitebuildit to help bring up your income numbers. And even if you buy it and you decide it’s not for you, they will refund your money within 30 days!
Sean–