When I start working with a massage therapist who is just starting their massage business or someone is more experienced I teach them something I have called truth marketing. It is a way of taking a look at what you value most and then taking the action steps you need to show that you value that.
There are so many different types of marketing and so many things you can do to market your massage practice but none of them will work until your actions are in alignment with your inner self (higher being, god self or whatever you want to call it.) This often is a process of discovering more about yourself and what your values are and what you desire to happen in your practice. When you are able to start taking action steps that support those values the marketing you do will be more effective. You will also begin to see things happen without you even having to do anything. Suze Orman in her book “Women and Money” calls it being in harmony with yourself.
Shakti Gawain in her book “Living in the Light” calls it following your intuition. Ester and Jerry Hicks in their book call it “the Law of Attraction”.
Whatever you want to call it- the bottom line is that it works but it isn’t always easy to get to that place of integrity. It sometimes takes doing a lot of different things so that you can see what you like or don’t like so you can feel the difference and learn to choose what feels better.
Like I have been doing insurance billing for about 6 years and became a provider for the major insurance companies here in WA. At first they paid really will (above my cash rate) but gradually through the years they started paying less and less and making it harder to get paid and decreasing clients benefits. I had to work harder to get paid the same. I hated dealing with collecting payments and writing chart notes and reports. I also had to deal with clients trying to use their benefits for stress but their policies do not cover stress and they were not happy. I put up with it for a few years thinking it would get better and they would pay more but it just got worse. I kept doing insurance because those are the people who called. I finally made a decision not to take any more insurance clients and things started changing. I started getting new clients almost weekly from my website www.massageseattle.net that I created using Site Build it! and also got a stead flow of calls from my www.citycentermassage.com which was a test site using a system provided by massagelaunch.com. I also raised my cash rates for new clients considerably. After I stopped taking clients from the low paying insurance companies I found one that paid more than my cash rate and all of a sudden started getting clients from them. I am now doing less massage than ever and getting paid more than ever.
Or in the words of one massage therapist “Once I finally opened myself up to “receive” the benevolence of the universe, it happened right away.”
Related posts:
- Relationship Marketing for Massage Therapists Relationship marketing is about just that – building relationships. Massage...
- Targeted marketing for massage therapists One of the weak spots for most massage therapists is...
- Article Marketing for Massage Therapists Article Marketing for massage therapists is really a new concept. ...
- “Practitioner Pissed off system” I am going to be writing all week about the...
- The Rebirth of Internet Marketing I don’t usually read many internet marketing gurus blogs or...
