Mikelann Valterra in her book “Why women earn less” says that “underearners seem to subconsciously find a way for the world not to pay them enough.”
Exploring these subconscious beliefs will do more for your income than any marketing or advertising program. The reasons why massage therapists tend to struggle with finances are complex and not easy to uncover.
Valterra explores some of the possible reasons in her book.
By not making what you need to make, you don’t have to take any risks. You won’t have to give up anything or face any of your fears. Many would rather give up parts of themselves in order not to go after what they want. This self sacrificing behavior is common among massage therpists (and many people especially women). It is a way to get back at people who did not meet your needs -namely parents, family and teachers.
If you don’t make enough money, you can’t pursue the things you would like to do. You won’t have the money to take care of your needs let alone anything that you desire.
Valterra goes on to say that the way out of this is to get in touch with your emotions. The feelings that go along with such behaviors are grief of never having gotten what you needed at an early age and the anger, shame and blame that go along with that.
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