Waiting for clients?
One of the things that I hear quite often for massage therapists is that they don’t want to wait around for clients to just walk in the door. If they don’t have anyone scheduled that day, they make other plans for themselves - run errands, shop, clean the house - anything but doing something to market themselves.
When I started out 18 years ago in a health club where I worked as a subcontractor and later leased the space, I went into the club almost everyday that I was scheduled to work. They didn’t pay me to come in. I didn’t have any clients scheduled. But I went in anyways and sat at the front desk and handed out towels or just worked out and talked to people. I would sometimes go out for a walk or lunch and come back to someone wanting an appointment right then or later that day.
I created what I wanted by showing up even when I didn’t have clients.
What are you willing to do to get clients?
If you are subcontracting for someone, do you expect them to go out and get all of your clients? Are you just waiting for someone else to get clients for you? Do you argue with the owners/employers when they ask you to be more available for clients saying they will have to pay you to do that?
Waiting around for someone else to get you clients will never get you anywhere. It is the stance of the victim - or what I sometimes refer to as ‘waiting to be rescued’. Let’s face it. We all have some aspect of wanting to be rescued. It shows up in our excuses and reasons why we don’t have the clients we need.
Taking responsibility and going out and getting clients yourself will build self confidence and a solid practice. It doesn’t even have to be any thing big. I would sometimes just set my table up on the main floor of the gym and get people to come over and start talking.
What can you do today to get what you want?
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