What should you write about on your massage website?

March 14, 2009 by Julie Onofrio
Filed under Massage Websites

Figuring out what to write about on your massage website can often leave massage therapists shaking at their table! Writing for a website or any marketing piece begins with knowing who you are writing for. Who is your ideal client? Are they male or female? Do the participate in a particular sport or activity? Do they live or work close to your office? Do they value massage and your services?

Starting with who your ideal client is you can then take it to the next step – What solution do you provide for these people or group of people? When people find your website they are really looking for a solution to their problem which is usually some type of pain or stress or some combination of the two that may have even led them down the path of injury or disease. They want to know if you are going to be able to help them. They don’t want to know about you right on the main home page- they only want to know what is in it for them!

The biggest mistake I see massage therapists making is starting off talking about themselves and all of the credentials or classes they have taken. People don’t really care! Most don’t know the difference between myofascial release or craniosacral therapy. People only know how it feels to them.

When a person finds your site by searching for ‘massage, your city’ and they land on your home page – you have about 20 seconds or maybe even less to catch their attention. You need to start with words that catch their eye like ‘You don’t have to live in pain’ or ‘Relief for fibromyalgia pain’ or ‘Sports massage therapy to improve your performance’.

The goal of a website is to build trust with the reader so that they will make the call for the appointment! You do that by adding content – writing about what you do and how massage (or whatever type of work you do works.) The more content the better. Many massage therapists are put off by this but it really is just taking the things you already say everyday to people and writing it all down for others to see that you know your stuff.

There is room for information about you in an ‘about me’ page. You do want to list your credentials and philosophy on healing there. You may even want to write a story about what brought you to the massage profession in the first place.

Figuring out what should you write about on your massage website just takes a little playing around with also to see what works. You can fine tune your results to keep improving them. Keep in mind your most wanted response when writing – what do you want the person to do ? Sign up for your email newsletter? Call to sign up for an appointment? You need to keep asking them to do that without pushing them away. Ask ‘Call for more information or call for your free phone consultation’.

You can learn more about how to create a website that works to get you a steady flow of new clients in this free Ebook “Make Your Content Pre-sell” (Don’t get turned off by the words pre-sell. Preselling is just building trust with your potential clients. It includes figuring out your most valuable preselling proposition and your unique selling proposition. Combining the piece of information together to educate your potential clients has a much greater success at converting readers into clients as compared to just writing a basic site about you, how much your services cost and how to contact you. It will help get your site to the top of the search engine results for your keyword AND then it will help you get the client.