Why are you a massage therapist?

October 16, 2009 Julie Onofrio Massage Websites

I often ask people that I am working with ‘why are you a massage therapist’? It tells me a lot about how serious people are about their careers and where they want to go.

I was watching Oprah a few days ago and she had the kid on from the British Idol tv series who went on to sing at Michael Jackson’s funeral. He had the cutest thing to say. He said he was being asked how he got where he was on the show. He said something like – are you just here so that your mum (with a cute British accent!) can see you on tv or are you here to sing or do your thing and become what you are meant to be?

So if you are serious about becoming a massage therapist you can no longer avoid getting yourself a website that gets you a steady flow of new clients. I get so many massage therapists who just say that they want to create a web presence but when I get down to the real part of doing that – they just want something simple and easy. Well you can get that and just create a one page website or get one of those many massage webdesign companies to create you a basic site with a few pages that outline your basic services, location and you have seen them or you can take the time to learn or invest your money and hire someone who can create you a website that really works – which is one that gets you a steady flow of new clients no matter what they economy is doing or not doing.

That involves doing a lot of planning, thinking and writing about just what it is that you do and writing about 20-30 pages about it. I know you didn’t want to be a writer but that is just part of the process. You don’t have to know how to write professionally. Writing for a website is just about learning to write down all of those things that you say or will be saying to explain to people what it is that massage does or will be doing. It is just letting people know what you do and what massage does so that people can make an informed decision about whether not massage will be right for them and if you will be a match for their needs.

Putting it all into a website will help build trust with potential readers. Writing all of this content with keywords that the search engines read and that users will be using is what will get your site to the top of the first page of google AND get the person to call you – it is as simple as that!

When people ask me what webhost or servers I use for websites I tell them about Site Build it! It is what I use for my site www.massage-career-guides.com. The only reason I don’t use it for this site is because I started this site in 1999 and have thousands of pages of content that would have to be moved one by one which would probably take me a year at the rate I go, but I used all of the principles that I learned from Site Build it! to build this site which is why it does so well (I get about 3000 people a day on here!)

So for massage therapists who are promoting their services your goal is to be saying “I am not taking any new clients for 3 months because I am booked”. If that sounds good to you then you can read more about how to do it yourself on your own or take a class on how to do it or hire the people at Site Build it! to do it for you.