I feel a little frustrated writing on here about Site Build It! and it’s many benefits and am wondering if you would take a moment and give me your feedback…

Are you sick of hearing about it?
Have you never heard of it?
Are you skeptical and don’t believe me?
Are you afraid to invest the money in yourself and your business?
Do you already have a website and it’s working out great for you getting you new
clients every day?
Do you have all the clients that you need?
Are you booked solid?
Do you think you don’t have anything to write about?
Have you just spent a few thousand on a website and it isn’t getting you any clients?

What exactly is it if anything?

The reason I promote and use Site Build it is that I was once like most of you- struggling massage therapists. Actually I wasn’t struggling - I just lived really simply and didn’t really care about making money. I of course just wanted to help people. When I started my first website -www.thebodyworker.com in 1999, it was only a hobby. I had been thinking about creating an apprenticeship program for massage therapists and had started collecting information to use in teaching. One day I decided I would just put all of the info online and see what happened. Back in 1999 I didn’t know anything about websites and even less about computers.
What started as a hobby has now turned into me being able to double my income in 2 years. I am making more than I ever could with massage and am reaching more people than I ever could by just doing 4-5 massages a day. Now I do massage only 2 days a week and most weeks see only about 6 people…that’s right. After nearly 20 years of doing massage, I am now writing all about everything I ever learned and experienced and making more by working less. And the thing is that the money from the websites will continue to come in whether I am writing or not. I guess it will gradually diminish over the years if I never do another thing.

The thing is the whole reason for my success is because of Site Build it! While I do make a small amount reselling the website business systems, the real reason I promote them is that I want everyone else to have the success that I have. And I guess a part of me wished someone would have told me about things like this and all of the other things I write about when I had started. Of course times were different then. We could bill insurance companies without any problems and they paid much more than they pay now. There wasn’t much confusion over masseuse/masseurs and prostitution as we were the masseuses/masseurs and prostitution was just that. There were only a few hundred massage schools compared to over 1500 today. I didn’t have any problem finding a place to start my practice and I jumped in having quit my day job almost a year before I actually started my practice. I believed in myself and knew I had to do it. I couldn’t go back.

Now with so many massage therapists, so much perceived competition, so many more things to learn about - transference and countertransference, dual relationships, new techniques, more skepticism - the internet is fast becoming our resource for all things. Massage therapists websites need to provide information - When people come to the internet they are looking for information. A simple site with 8 pages that include the history of massage and the benefits of massage will no longer cut it. People want to know if you can handle the problem they have. They are seeking a solution - not you (sorry to say). ABMP reports that:

Among the positive wave of response was the information that 16 percent of U.S. adults visited a massage therapist in 2006 and 38 percent have received a professional massage sometime in their life.

That is really not a lot of people getting massage - How do you reach the other part that has never received a massage or only had one in their life (and may have had a bad experience). Educating clients and the general public is needed. AMTA and ABMP have not stepped up to define our profession leaving us to do the explaining - but not many really are yet - at least not publicly.

What is by having a SBI website you could start writing about all of the things that you really do- not the standard increases circulation…what you really do from your heart?
What if you could get one new client a day who became a regular weekly client for life? What is that worth to you? $60 x 48 ???? x 18 years (as some of my clients have been regulars for this long?) What would you pay to get that?

Does $299 a year still sound too high or the whole concept seem undo-able?
or how about $299 for one site for your massage business and $100 to start your second site that will create for you that residual income that I am making? (No, it doesn’t happen overnight, you don’t have to create 200 pages today or even this year. SBI! is a process)

So be sure to let me know if you have any questions…

Thanks!

This entry was posted on Wednesday, November 7th, 2007 at 8:18 pm and is filed under News, Websites for Massage therapists. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.