Why just build a website when you can build a web business? Having a website for your massage business is one of the first things you need to do. Today websites are much more than just a few pages announcing your services and the fees that you charge and your training. Today a website needs to be about the user – the potential client. They aren’t really looking for you when they type in ‘massage, your city’ but the chances of them becoming a client significantly increase when they find your site on the first listing of Google results and all of the other search engines. Once they find your site they will be looking for an answer to their problem which is usually some sort of pain or stress or whatever it is that you specialize in. They want to know that you know what you are doing and aren’t one of those flaky massage therapists who never seem to call anyone back and that you can handle whatever issue it is that they have.
People buy based on their emotions. Developing trust and presenting yourself as someone who knows what they are doing is a combination of having a clean presentation on your website and a clear way for them to find the information that they are needing.
Websites today also get so much ‘stray’ traffic of people just searching for miscellaneous topics related to pain, stress and muscle spams. My page on my clinic website on muscle spams is being found for the words “massage, muscle spasms”. This isn’t a very targeted keyword that I expected to get found for. So people all over the country are finding it and they won’t be coming to Seattle to get a massage. In the mean time, I still am making money off of those visitors by using Google Adsense on the page. I also make other income from my site recommending products like Traumeel, Biofreeze and Triggerpoint tools.
Getting your site to work like that and make you money while you are doing massage (or sleeping!) is a process of finding the best keywords for your domain name and the pages of your site. Online everything is about keywords and what people are searching for. Researching keywords and creating a layout for your website is easier when you use the Brainstormit! tool from Site Build it! which just rolled out it’s latest version. (Always something new being added to SBI! but the price hasn’t gone up since I have been using them).
While building a website for your massage business is one of the best ways to find highly targeted clients – people who are already searching for massage, a website can also be a source of additional income to support you in building and running a business. I can only comfortably do about 12 massages a week because of the physical demand of the work. The websites that I have created about massage and a few other topics support my passion of doing massage so I don’t have to worry about it if I do get the flu or want to take a few weeks off.
If you are interested in learning how to create a website for your massage business and to create additional streams of income for yourself – the best resource I know of is Site Build it (which is on sale right now- buy one for the regular yearly price of $299 and get the second one for $100 so you can start building both.)
So why build a only a website when you can build a web business?
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