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Massage Therapy Brochures - Unique Selling PropositionKen Evoy in his Ebook "Make Your Words Sell" describes your Unique Selling Proposition as this:
The thing about figuring out your USP is that you need to apply it again to your potential customers needs. He suggests using the 'So What" technique and keep asking 'so what?' when you are writing your brochure. Doing this will help you get down to the real benefits of getting a massage from you. If you don't have a compelling USP, you won't get any customers from your brochure. So why should someone come to you for massage? What is the benefit your client will receive? What makes you different from all the other massage therapists in your neighborhood? The thing is that with so many different conditions that massage helps, how will you be able to talk about them all? This is what a website is for. Your brochure will just talk about one or two different conditions or techniques as there is limited space. You are also creating a brochure for a specific population or reason. There may be many who read your brochure that won't be able to relate to that information so they will need more info. Your website will have it all! That is why a website is such an important part of your marketing efforts. Creating a brochure without a website is a waste of time and money.
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