Website Building is an essential skill
that is required for building a successful massage business. Your massage
business website needs to show up on the first spot on the first page of Google
and all of the search engines. When it does you will be attracting people
who are already looking for massage! The constant challenge of getting
clients is already half over and the law of attraction is set in place when you
take the time to create an optimized and content filled website for your massage
business!
They are ideal clients - the ones that
you want because they already are interested or know about massage. People
who are already looking for massage don't really need to be sold on massage.
They do need to get to know you and get to trust you. That is what
your website should really be doing - building trust.
You can't really do that in a simple 8
page website that just talks about your rates, services and locations.
What makes the difference in getting people to trust you is writing more
about massage, what massage does, how massage works and putting what you
learned in massage school and working with clients into writing. You
don't have to be a writer but just be able to put down in words the things
that you should be talking to clients about anyway. Putting
these things into a website will also help you in talking with people -
potential clients and current clients.
Learn
more about writing content for your site.
Getting your site to the top of the search
engine results and getting the client to call and become a regular weekly client is what
Site Build it!
(SBI!) the webhost that I use and recommend, is all about.
Most people think that starting a website begins with choosing the domain name.
That actually comes a bit later - after you have figured out what keywords
people are looking for. SBI supplies the tools and resources to
figure it out!
Learn
more about choosing a domain name.
Everything online is about keywords. People search using keywords.
Websites are found based on their correct use of keywords. SBI!
will help you choose the best keywords for your site and will teach you how to
build pages using the keywords correctly for the best search engine results.
Search Engines won't know your website is there until you let them know
it is there! To announce your site to Search Engines, you need to submit a specialized file called a "Sitemap XML" file.
SBI! creates this special file automatically, a huge time saver, that enables you to quickly achieve wider distribution and attract more targeted free traffic.
(You do have to submit your xml sitemap to the Search engines the first time but
it is all explained in the action guide.)
Learn
more about submitting your website to search engines.
List-building and e-mail marketing are included (usually these expensive features are bought separately). Sign up visitors to your e-zine subscription list and then mail an issue to them. This repeat exposure builds a stronger bond with your visitors and allows for direct promotions to them. Deeper PREselling
(building trust) = More Monetization.
I personally use Site Build it! for
my clinic website
and for my other massage website -
www.massage-career-guides.com. This site was built using the SBI!
principles even though I use other hosting for that mainly because I started
this site in 1999 before I knew about SBI!
So Let me know if you have any questions, comments or feedback!
Julie Onofrio, LMP
www.thebodyworker.com
www.massage-career-guides.com
www.workless-playmore.com
www.massageseattle.net
